How to Use Ads

Using Search Brand Ads to Increase Traffic to your Shop and Products

Search Brand Ads is a powerful tool for driving performance by placing your shop and products at the top of search results when customers are actively searching for your brand keywords. This ensures higher visibility and better conversions, maximizing your ROAs By leveraging Search Brand Ads, you can effectively capture the attention of high-intent shoppers and boost your sales performance.

Note*: Search Brand Ads is only available for whitelisted Mall sellers. You may reach out to your RM or Customer Support to request to be whitelisted. 

Why should I use Brand Ads?

1. Promote your Brand Awareness

Search Brand Ads significantly increase your brand’s visibility by making it one of the first things buyers see on the search result page, which enhances brand recognition and recall.

1. Boost Sales Performance

Our targeted ads on the search results page drive direct performance by putting your products in front of buyers actively searching for your brand keywords increasing the likelihood of conversion.

1. Strengthen Market Position

By combining increased brand awareness with targeted performance-driven ads, you create a comprehensive strategy that not only establishes your brand but also drives immediate sales, giving you a competitive edge in the market.

How do I get started?

Shopee makes it easy for you to create Search Brand Ads to reach potential shoppers. 

1. Set up your Shopee Ads account [New Shopee/non-Ads Users only] 

For those new to Shopee or to Shopee Ads and have an existing shop account, set up your Shopee Ads account by topping up with ad credits via Seller Centre > Marketing Centre > Shopee Ads. You can do so via Web or APP.

(Seller center)

1. Select Increase Branding to create Brand Ads 

On Web - Seller Center:

Go to Seller Centre and select Shopee Ads under the Marketing Centre to create a new Search Brand Ad. 

(Seller Centre > Shopee Ads > Increase Branding)

1. Set your campaign name, date, time period and budget 

Your ad will run during the scheduled time period within the specified date range that was set up. Your ad will stop running when whichever of the following occurs:

1. your daily budget has been used up
2. your ad duration has ended 

Note: you can only create maximum 1 Search Brand Ad campaign for each day.

1. Upload your creative 

As part of the setup process, you will need to upload creatives to be displayed on Shopee website and App. Please follow our creative guidelines closely to ensure that your ad is approved. 

1. Highlight key products

Shopee will select 4 potential products to be displayed on the search result page to maximize your ads performance. Alternatively, you can also manually select products based on your preference. 

Where do Shopee Search Brand Ads appear?

Search Brand Ads will be displayed in the top position on Shopee Search Result Page 

(Shopee Search Brand Ads)

How are my Search Brand Ads shown to shoppers?

Search Brand Ads will be shown to shoppers when they search for brand reserved keywords on homepage search, product detail page search, and mall search. Shopee algorithm will help drive engagement with your brand and improve conversion via display of your banner and high potential products. 

How will I be charged? 

Search Brand Ads are charged based on dynamic CPM (cost-per-thousand-impressions), which may vary across different days. The cost is deducted from your Ads Credit balance.

Can I edit my Search Brand Ad after it has begun?

On Web - Seller Center

Search Brand Ad Campaign name cannot be changed upon ad creation. You can edit the budget, time period, creative, and products selection when Search Brand Ads are under reviewing, scheduled or ongoing status on Ad detail page:

(Edit budget or duration for Scheduled ad)

(Edit creative and product selection)

Please note that if you submit new creatives, they will still undergo creative review process. During the review process, the current creatives will be displayed and subsequently replace once new creatives are approved. 

Can I track the performance of my Search Brand Ads?

You can check the dashboard on the Brand Ads homepage in Seller Center to track the number of views, orders and other metrics generated by your ads.

On Web - Seller Center

You can also track individual Search Brand Ads on Ad detail page:

How to pause/cancel my Search Brand Ad?



On web - seller centre

1. To pause the ad, visit the Ad Detail page and click Pause.
2. Alternatively, click on Stop to end the ad completely.