How to Use Ads

What Is Shopee Ads?

Shopee Ads display your products or shop to relevant buyers in high-traffic areas across Shopee, giving them more visibility, which can lead to increased sales.

Shopee Ads Type

Shop Ads

Shop Ads are categorised as Search Ads, which display your shop at the top of the search results when shoppers search keywords that you have bid for.

It showcases your shop name, ad image, tagline, shop voucher, and products most relevant to the shoppers at the top of the search results page. This gives your shop more visibility and could lead to an increase in shop visits as well as sales.

Why should I use Shop Ads to advertise my shop?

1. Grow brand awareness

Show your shop at the top position of the search results page and within Shopee Fruit Game to help more shoppers to discover your shop and drive more traffic to your store.

2. Grow your shop sales

Attract relevant shoppers to direct them to your shop page's product tab to discover and purchase your products.

3. Deepen shopper engagement

Highlight your unique selling point and promotions, connect with shoppers and engage them to go to your shop page.

Product Ads

Use Product Ads to boost your product visibility across multiple high-traffic areas on the Shopee app.

What are Product Ads?

Product Ads are paid placements that showcase your products in Search Results and prominent Discovery recommendation sections across the Shopee platform.

Why use Product Ads?

1. Increase your product visibility in key high-traffic placements.

2. Reach shoppers who are actively searching for relevant keywords.

3. Attract interested buyers who are browsing similar or related items.

Product Ads (Search)

1. Product Ads (Search) place your products at the top of the search results page, giving you maximum visibility when shoppers search using relevant keywords.

2. This helps you stand out from competitors and can lead to higher clicks and more sales.

Product Ads (Discovery)

1. Product Ads (Discovery) appear in the Shopee App homepage's Daily Discover section to shoppers who have shown interest in similar products. This means that they might have clicked on and/or added to their shopping cart similar products in the past 30 days.

2. Product Ads (Discovery) display your products in top recommendation modules across Shopee, including:

1. Daily Discover on the homepage
2. You May Also Like sections on the product detail page, order success page, and shopping cart

GMV Max (Auto Bidding & Custom ROAS)

1. GMV Max offers broader traffic to boost product visibility and scale GMV potential. Sellers can optimise GMV Max towards a Target ROAS or System-Optimized ROAS.

2. Sellers do not need to (and cannot) choose placement, GMV Max delivers your ads across both Search and Discovery placements automatically.

Why should you use GMV Max?

1. Wider Reach Across Both Placements: GMV Max automatically shows your products in Search and Discovery, helping you reach more high-intent shoppers based on your ROAS target.

2. Two Flexible Modes

Auto Bidding: Easy setup, system provides an estimated performance range and keeps performance within an acceptable ROAS range.

Custom ROAS: Full control of your Target ROAS, achieve 80-120% of your Target ROAS after 7 days learning.

Live Ads

Live Ads are advertisements of livestreams that promote your live sessions across high-traffic locations such as the Live and For You sections of Live & Video page & Product Detail page.

Why should you use Live Ads?

1. Increase visibility and reach by displaying livestreams in high traffic locations

2. Boost livestream discoverability to shoppers, both in and outside of Shopee Live

3. Drive higher traffic, engagement & order conversions in real time

Search Brand Ads

1. Search Brand Ads appear at the top of the search results page, taking up almost half of the screen. They highlight your brand with key elements such as your shop info, brand banner, and 4 hero products, and can also show vouchers or flash sale details to attract attention.

2. This premium placement helps strengthen your brand image, increase visibility, and encourage shoppers to visit your shop or explore your products.

Why should you use Search Brand Ads?

1. Increase Brand Awareness: Search Brand Ads give your brand top visibility on the search results page, helping shoppers recognise and remember your brand.

2. Boost Sales: Your ads appear to buyers who are already searching for your brand or related keywords, increasing the chance of clicks and conversions.

3. Strengthen Your Market Position: With stronger visibility and targeted traffic, Search Brand Ads help you stand out from competitors and drive both brand growth and immediate sales.

Who is able to use Search Brand Ads?

Search Brand Ads is open to whitelisted Mall sellers only.

Brand Max Ads

With Brand Max Ads, you can reserve guaranteed impressions on Shopee's homepage banner carousel to drive mass awareness for your campaigns.

Why should I use Brand Max Ads?

1. Boost brand visibility: Showcase your brand & products in one of Shopee's highest-traffic sections on the app and website with visually eye-catching creatives.

2. Fuss-free cost control: Pay by cost-per-thousand-impressions (CPM), and cap your spend easily with our budget settings.

3. Engage interested shoppers: Display your products to shoppers interested in your shop or similar products, to influence sales. 

Where will my Brand Max Ads appear?

Your Brand Max Ads will appear on the Homepage banner in the Shopee app or website.

Who is able to use Brand Max Ads?

Brand Max Ads is open to whitelisted sellers only.