How to Use Ads

With Homepage Brand Ads, you can reserve guaranteed impressions on Shopee's homepage banner carousel to drive mass awareness for your campaigns. 

Why should I use Homepage Brand Ads?

1. Boost brand visibility

Showcase your brand & products in one of Shopee's highest-traffic sections on the app and website with visually eye-catching creatives.

1. Fuss-free cost control

Pay by cost-per-thousand-impressions (CPM), and cap your spend easily with our budget settings.

1. Engage interested shoppers

Display your products to shoppers interested in your shop or similar products, to influence sales. 

Where will my Homepage Brand Ads appear?

Your Homepage Brand Ads will appear on the Homepage banner in the Shopee app or website.

Who is be able to use Homepage Brand Ads?

Homepage Brand Ads is open to whitelisted sellers only.

How to create Homepage Brand Ads Campaign?

Homepage Brand Ads slots must be booked at least 14 days in advance, with a minimum of RM3,000 per campaign and maximum of 7 days per slot.

How do I get started?

1. Input your campaign name, duration and budget

Your ad will run until either (i) your budget has been used up, or (ii) your ad duration has ended, whichever is earlier.

2. Select your campaign audience

Choose to show your ad using one of the following options:

1. Broad Targeting: Select this option to drive mass awareness of your promotions among shoppers, by displaying your ads to a wider audience.
2. Auto Targeting: Select this option to drive higher engagement (with a higher predicted click-through rate), by automatically displaying your ads only to relevant shoppers who are interested in your shop or similar shops.
3. Custom Targeting: Select this option to display your campaign to a customized user segment with your chosen demographics (age group, gender) and categories

A premium rate will be applied if you select Auto Targeting or Custom Targeting.

Note that impressions and expense figures are projections and may be different from actual delivery.

3. Select your preferred billing company name, address and email

Shopee will use your selected billing details for invoice generation.

4. Upload your creatives and select banner landing page

Use a creative that is visually appealing and compliant with Shopee Design Guideline. You may redirect shoppers to your shop homepage (default setting), product detail page, or a campaign page.

How will I be charged?

You can view the projected cost (excluding tax) of your Homepage Brand Ads on the Shopee Ads page in Seller Centre. This projected cost is calculated based on the selected duration, budget settings and audience settings when you make a campaign booking.

After every month, Shopee will send a monthly invoice containing the actual cost (including tax) of your Homepage Brand Ads via email. You may make payment offline by following the instructions provided in your invoice.

No invoice will be sent if there are sufficient Homepage Brand Ads credits.

Note: CPC Ads Credit (for GMV Max, Search and Discovery Ads) cannot be used to pay for Homepage Brand Ads.

Last updated: 12 November 2025