Enhance your shop visibility and product sales using Shop Search Ads. Shop Search Ads features your shop name, shop voucher and products most relevant to shoppers*, with the option to customise your ad's picture and tagline .

*Note:

1. Shop Search Ads will show the 3 products most relevant to shopper's search terms and the most relevant vouchers that the shopper is eligible for.
2. If your shop doesn't have an applicable voucher, Shop Search Ads will display the 4 most relevant products.

Why should I use Search Ads to advertise my shop?

1. Grow brand awareness

Show your shop at the top position of search results page and drive shoppers to discover your shop.

1. Grow sales

Bring relevant shoppers to your shop or product collection to purchase your products. 

1. Deepen shopper engagement

Highlight your unique selling point, connect with shoppers, drive them to your shop page.

How do I get started?

1. Set your ad budget and duration 

Your ads will run until your 

1. Budget runs out or 
2. Ads Credit runs out or
3. Ad duration comes to an end

2. Add a picture and craft your tagline

Set a relevant picture and tagline to drive shoppers to click your ad

3. Choose keywords relevant to the products on your shop page

You can use Shopee recommended keywords or choose your own.

4. Set a bid price for each keyword 

The bid price is the highest amount you are willing to pay for each click on the ad. 

How will I be charged?

You will only be charged when shoppers click on your ads. The cost will be deducted from your Ads Credit.

To protect sellers, the Shopee system auto-detects invalid clicks, for example, repeated clicks from the same shopper or automated clicks. You will not be charged for such clicks.

What determines my ad's exposure?

As multiple sellers advertise their shops with Search Ads, your ad competes with other ads to be displayed at the top of search results page. 

Your ad exposure is determined by 2 factors:

1. Cost-per-click bid price refers to the highest price you are willing to pay when a shopper clicks on your ad.

1. The higher your bid price, the more likely your ad will be displayed
2. The actual price charged is often less than your bid price. The Shopee ads auction system calculates the minimum amount required to show your ad 

2. Shop relevance is determined by the quality of your shop and how relevant your shop is to the chosen keyword. The higher your shop relevance, the more likely your ad will be displayed.

*Note: If your shop does not have enough products relevant to the keyword, your shop ad will not be shown to shoppers.

Who can use Search Ads to advertise their shops?

Shop Search Ads is currently open to sellers selected by Shopee with good track record in sales and order ratings. Your eligibility is automatically updated every day.

*Note: Shop Search Ads is currently unavailable in Mexico.

Shopee Ads Education Video-On-Demand

For more videos like this, head over to our ShopeeUni Youtube Channel.