How to Use Ads

What is the Shopee Ads Growth Plan?

The Shopee Ads Growth Plan aims to supercharge sellers' growth. 2% of each completed order (based on product price, after deducting all Seller Product Discounts and Seller Vouchers) will be automatically converted to ads credits and credited to sellers on a weekly basis.

These ads credits are added directly to the seller's Ads Credit Balance, enabling sellers to promote their products, drive more traffic, and boost sales through ads with no extra steps required.

When does the Shopee Ads Growth Plan start?

The Shopee Ads Growth Plan is effective from 25 October 2025.

1. First crediting will occur on 1 November 2025 based on completed orders in the period 25 to 31 October 2025. SST of 8% is applicable on the amount credited.
2. Subsequent crediting will occur on 10 November 2025, repeating on a weekly basis thereafter on the first working day of each week.

Eligible sellers will also receive 5% free ads credits on top of the topped-up amount for a duration of 3 months (from 1 November 2025 to 31 January 2026)

Who is eligible for the Shopee Ads Growth Plan? 

Shopee Ads Growth Plan will apply to the following Local sellers (excluding Cross Border sellers) from 25 October 2025 onwards:

1) Preferred Sellers (Status updated daily)

2) Mall Sellers (Status updated daily)

3) Selected sellers with high monthly orders and/or GMV ("Large Sellers" as defined in the Terms and Conditions below) (Status updated every first day of the month)

a) Selected sellers will receive notifications on Seller Centre

For sellers included in the Shopee Ads Growth Plan:

1) Inactive ads users (not actively spending on ads from 25 Sep - 25 Oct 2025)

The system will automatically create ads on behalf of the seller via the "Automatically Select Products" feature. Sellers are highly encouraged to visit the Shopee Ads page to review and adjust the settings (Budget, Target ROAS) as needed.

2) Active ads users (actively spending on ads)

Both topped-up and free ads credits are eligible for use on existing "Ongoing" ads campaigns. Sellers are highly encouraged to review their ads settings to ensure performance is aligned with expectations. 

Exit & Re-entry conditions

Sellers included in the Shopee Ads Growth Plan are automatically withdrawn if the following exit conditions occur. Shopee Ads Growth Plan will subsequently be applicable if they meet the re-entry conditions:

How does the Shopee Ads Growth Plan work?

The system calculates the ads credits amount for each completed order:

1. Top-up Amount = (Product Price - Seller Product Discount - Seller Vouchers) * Top-up %

Please refer to the Top-up % for each seller type:

Note: The Top-up% may be modified at any time. Please refer to the most recent published updates for current terms.

Note: Ads Credits Top-up Amount will be accumulated and credited on a weekly basis

1. i.e. Ads Credits top up occurring on 1 Nov 2025 will be based on %Top-up applied on all completed orders from the previous week (25 - 31 October 2025)

How is Free Ads Credits calculated?

Eligible sellers can enjoy 5% free ads credits of the Top-up amount over the next 3 months (from 1st November 2025 to 31st January 2026), free ads credits are subjected to a validity of 30 days from the time of receipt.

Free ads credits incentive calculation:

1. Free Ads Credits = Topped-up Ads Credits * 5%

Distribution of Ads Credits:

Both topped-up ads credits amount & free ads credits are distributed directly to the seller's Ads Credit Balance on a weekly basis (every first working day of each week, with the exception of batch 1 on 1 Nov 2025). However, slight delays may occur during campaign periods due to server congestions.

Where to view the topped-up Ads Credits amount?

Eligible Sellers can view the topped-up ads credits amount for each successful order as a line item labeled "Shopee Ads Growth Plan" in the Order Details page in Seller Centre.

This refers to the earnings that will be topped-up as ads credits into the seller's Ads Credit Balance.

Eligible sellers can view the total topped-up ads credits amount & free ads credits amount on the "Shopee Ads Growth Plan Landing Page" which eligible sellers will receive closer to the start date.

Frequently Asked Questions (FAQ)

1) Can I opt out of the Shopee Ads Growth Plan?

No, it applies to all sellers who meet the eligibility criteria. However, sellers who meet the exit conditions will be automatically withdrawn from the Plan. For example, if a seller no longer has the "Preferred Seller" status, they would be automatically withdrawn from the Plan.

2) What incentive will I receive from the Shopee Ads Growth Plan?

Sellers will receive 5% free ads credits (of the Top-up amount) for a duration of 3 months (from 1st November 2025 to 31st January 2026).

3) What is the benefit of the Shopee Ads Growth Plan to me?

The Shopee Ads Growth Plan helps you grow your business by converting 2% of your confirmed order sales into ads credits, allowing you to promote your products and reach more customers. On top of that, you'll receive free ads credits (5% of the Top-up amount) for the first 3 months (from 1st November 2025 to 31st January 2026), giving you a head start in boosting visibility, driving traffic, and increasing your sales with ads.

4) Where can I check how much of my earnings are topped-up as ads credits?

You can view the topped-up ads credits amount for each successful order as a line item labeled "Shopee Ads Growth Plan" in your Order Statement.

You can view your total topped-up ads credits amount and free ads credits amount on the "Shopee Ads Growth Landing Page", which is updated weekly.

5) The Top-up % is too high. Can I set a different Top-up %?

No, the Top-up % is non-adjustable and has been carefully set to provide sufficient ads credits to help drive sales and grow your business effectively.

6) How do I know if I'm included in the Shopee Ads Growth Plan?

Sellers will receive notifications when they are eligible for the Shopee Ads Growth Plan (i.e. Seller Centre pop-up notifications, Push Notifications, etc)

7) I am included in the Shopee Ads Growth Plan but have never used ads before. What do I need to know and where do I start? 

Here's what you need to know to get started: If you do not have active running ads, Shopee will automatically create ads for you! Please visit your Shopee Ads page in the Seller Centre to review and adjust them as needed.

Key things to review:

1) Review Your Bidding Method

Choose the bidding method that best fits your business strategy:

1. GMV Max Auto Bidding: Ideal for convenience with minimal setup. The system automatically adjusts your bids to optimize performance.
2. GMV Max Custom ROAS: Gives you full control over your ROAS. Set your own target ROAS based on your goals — a high ROAS target focuses on maximizing ad efficiency, while a lower ROAS target aims to boost traffic and sales potential.

2) Review Your Budget

Set a budget that suits your spending preferences:

1. Daily Budget: Recommended if you want to control your ad spend 
2. Unlimited Budget: Recommended for continuous ad delivery and more aggressive promotion without spending limits.

3) Review Your Duration

Decide how long you want your ads to run:

1. Set Start/End Date: Best for short-term campaigns or seasonal promotions.
2. No End Date: Ideal for ongoing, evergreen campaigns to maintain consistent visibility and traffic.

For more information on setting up ads effectively, kindly refer to our GMV Max tips and best practices.

8) I have been using ads since before this and have been recently included in the Shopee Ads Growth Plan, what changes do I need to be aware of? 

If you've been running ads before and the Shopee Ads Growth Plan applies to you, here's what you need to know: You'll automatically receive both topped-up and free ads credits in your Ads Credits Balance, which can be used on your existing "Ongoing" ads. Don't let these credits go unused—make sure to use them to boost traffic and sales.

To get the best results, regularly review your ad performance and optimize accordingly. Check the "Diagnosis" section on your Shopee Ads product list page, where the system provides personalised recommendations on ROAS target & budget to help you improve your ad campaigns. For more guidance, be sure to explore our GMV Max tips and best practices.

Terms & Conditions

1. The Shopee Ads Growth Plan made available to "Official Sellers", "Preferred Sellers", and "Large Sellers" ("Eligible Sellers" or "you") to encourage shop growth by automatically converting a fixed percentage as may be determined by Shopee from time to time of the Product Price less Seller Product Discount less Seller Vouchers ("Order Total") from each completed order as Shopee "Ads Credits", which can be used to run ads on Shopee ("Conversion"). The Conversion is not applicable to orders which have been cancelled, returned or refunded. Deductions made to such orders will be adjusted in the following Cycle (defined below).
2. All local (non-CB) sellers who carry the Official Seller tag or the Preferred Seller tag, or sellers who are designated as Large Sellers (M-1 Avg daily GMV >= RM13,000 OR M-1 Avg daily orders >= 65) by Shopee will be included into this Shopee Ads Growth Plan.
3. Seller status as "Official Seller" or "Preferred Seller" is updated on a daily basis, which will be reflected on the system on the next week before the ads credits are credited.
4. Seller status as "Large Seller" will be updated on a monthly basis on every first day of the month following the criteria provided in clause 2 above. 
5. Commencing on the 1st of November 2025 at 00:00:00, the Conversion will be applied on the above sellers.
6. As part of the Shopee Ads Growth Plan, Eligible Sellers agree: 

a) for Shopee to deduct a percentage based on the Order Total (after applying shipping fee, discounts and vouchers, etc.) including SST from all successful orders placed by buyers for the Conversion;

b) for Shopee to create ads for sellers not active on ads and allow the algorithm to optimise those ads, but not any other ads which may be ongoing on the participant's shop, which will continue to deplete ads credits from participant's Ads Credit Balance if they remain active; and

c) that Shopee will continue to perform the deduction until the Eligible Seller is no longer eligible under the Shopee Ads Growth Plan, by renouncing their Mall or Preferred status.

1. The Conversion will be in the form of Shopee Paid Ads Credits ("Paid Credits") at no extra cost. Paid Credits do not have an expiration date, and can be used for any and all ads types that are available on the Shopee platform, including but not limited to Product Ads, Shop Ads, and Live Ads. Note that this does not include Homepage Brand Ads.
2. The Conversion will be credited to the sellers by the first working day on a weekly basis ("Cycle"). The first Cycle begins on the 25th of October 2025 at 00:00:00, and ends on the 31st of October 2025 at 23:59:59, with the credits distributed on 1st November 2025. This may be subject to public holidays, operational changes, and/or constraints, which may cause the credits to be credited earlier or later.
3. Shopee will also grant Shopee Free Ads Credits ("Free Credits") in the amount of 5% of the Conversion value. The Free Credit Conversion will be credited on the first working day of each Cycle, for the first 12 weeks of the Shopee Ads Growth Plan, after the first Cycle has passed and can be used for any and all ads types that are available on the Shopee platform, including but not limited to Product Ads, Shop Ads, and Live Ads, with the exception of Homepage Brand Ads. Free Credits are valid for 30 days after which they will expire.
4. For sellers who have not created and spent on at least one (1) advertisement between 25th of September 2025 to 25th of October 2025, Shopee will automatically create ads for your shop using the “Automatically Select Products” feature as follows:

a) Shopee will automatically determine the budget setting and ROAS target that utilise your ads credit as it deems fit to create advertisements for you; and

b) Shopee will use the settings determined in 6.a. and create ads for an unlimited duration.

c) For more information on Automatically Select Products, refer to this article: https://ads.shopee.com.my/learn/faq/505/2078

1. Eligible Seller acknowledges that the participant is free to create as many ads on his/her own at any time and can remove any ads as and when they deem necessary.
2. Shopee, in its sole discretion, may modify the terms and conditions, restrict, or terminate this Shopee Ads Growth Plan at any time and without notice. Any and all rights of interpretation and explanation of these Terms & Conditions shall be determined by Shopee.
3. Shopee will not be liable for any claims, costs, injuries, losses or damages of any kind whatsoever arising out of or in connection with this Shopee Ads Growth Plan (including but not limited to claims, costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, right of publicity or privacy, defamation, or portrayal in false light).