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Your GMV Max Ads Just Got Upgraded

Starting Q2 2026, your ads reports and algorithm will be upgraded to help you to reach more potential buyers, better sales tracking, and more stable performance

With this update:

1. Your campaigns will still track purchases from clicks within 7 days
2. We will also include purchases from shoppers who saw your ads and bought within 1 day (for GMV Max Product campaigns)
3. Ads will be delivered more consistently to reach more potential buyers
4. ROAS Protection still applies to eligible campaigns

This means your reports will reflect not just clicks, but also the full impact of your ads, giving you a clearer and more complete view of performance.

With better visibility into how your ads work, you can make more confident decisions to optimize and grow your sales.

Why This Matters

1. Reach more potential buyers

1. Your ads are shown to more shoppers, increasing your chances of getting sales
2. With more data, your ads are better at finding and targeting shoppers

2. Better sales tracking

1. End to end from upper funnel sales visibility and impact of your ads
2. You are able to see more of the purchases influenced by your ads, including those that happen after shoppers view but don't immediately click

3. More stable performance

1. Your ads run more smoothly and consistently
2. With more data, your ads can adjust more quickly to keep performance steady over time

How Sales are Counted from Your Ads

Based on Ads Click (Existing)

A shopper clicks on your ad for Product A, then buys:

1. 2 units of Product A
2. 1 unit of Product B (from the same shop) within 7 days

Result: Sales of both Product A and Product B are counted under Product A's ad.

Based on Views (new – for GMV Max Product ads)

A shopper sees your ad for Product A, then buys:

1. 2 units of Product A
2. 1 unit of Product B (from the same shop) within 1 day

Result: Only sales of Product A are counted under Product A's ad. Sales of Product B are not included.

More details on how to measure campaign performance metrics can be found here.

When Is an Ad Counted as an Impression?

1. Seeing the same ad multiple times in the same place

If a buyer sees your ad multiple times in the same position within 24 hours, it counts as 1 view. If your ad appears in a different position, it will count as another view.

Example:

1. Campaign A shown twice in the same Search position within 24 hours will be counted as 1 impression
2. Campaign A shown in two different Search positions within 24 hours will be counted as 2 impressions

2. Seeing your ad in different sections

Each section of the app (e.g. Search, "You May Also Like") is counted separately.

Example: Ad seen in Search and same ads seen in "You May Also Like" will be counted as 2 impressions.

3. Seeing your ad again in a new session

If a buyer closes and reopens the app, it counts as a new session. When the same buyer sees your ad again, it will count as a new impression.

4. Ad must be visible

Your ad is only counted if at least half of it is visible on screen. If less than 50% is shown, it won't count as an impression.

5. Scrolling past your ad

If your ad is fully visible on screen, it will count as an impression even if the shopper scrolls past quickly.

Frequently Asked Questions

1. Will this change how I'm charged for ads?

Yes. Ads will now be charged based on how many buyers see your ads (views), instead of clicks.

2. What's changing in how sales are counted?

1. From clicks (within 7 days): No changes, still applies to all campaigns
2. From views (within 1 day): Now includes purchases from shoppers who saw your ad and bought the promoted product (for GMV Max Product ads)

3. Do I need to do anything?

1. No action is needed.
2. Your campaigns will continue running as usual, and your reports will automatically reflect the updated metrics. You'll also receive a notification once the update is live.

To learn more about GMV Max, see this article.