How to Use Ads

Smarter GMV Max Product Ads with New Impression-based Delivery & Attribution

Starting from Q1 2026, we are making ads performance reporting more insightful to help you truly understand the impact of your ads.

With this enhancement, ads will continue to use 7‑day click attribution, while introducing a new 1‑day view attribution (for GMV Max Product campaigns) and impression‑based delivery.

These upgrades ensure your ads are recognized not only for clicks, but also for the visibility and engagement they create — helping you better understand your ads' true impact.

Together, these changes make your ad reports more accurate, transparent, and performance‑driven, so you can optimize confidently and grow your sales effectively.

Upcoming Changes

Why This Matters

1. Reach more potential buyers – Your GMV Max Product campaigns can now be credited for influencing buyers who see your product and purchase shortly after — not just those who click. This helps you capture the real value of every impression.

2. Make every impression count – With impression-based delivery, your ads are optimized to reach audiences more effectively and get measured for actual visibility and awareness impact.

3. Gain richer, actionable insights – Understand how buyers engage with your ads from the first view to the final purchase and use those insights to improve future campaigns.

4. Fairer performance measurement – Your ad results now reflect how your campaigns drive conversions, ensuring your budget works harder and smarter for every buyer interaction.

Example Scenarios

Click Attribution (Existing Logic)

1. A buyer clicks on Product A's GMV Max campaign and places an order for 2 units of Product A and 1 unit of Product B from the same shop within 7 days.
2. Result: Both Product A and B sales will be attributed to Product A's campaign.

View Attribution (New: GMV Max Product campaigns only)

1. A buyer views Product  A with an active GMV  Max Product campaign and places an order for 2 units of Product  A and 1 unit of Product B from the same shop within 1 day.
2. Result: The total sales of Product A will be attributed to Product A's GMV Max  Product campaign. Sales of Product B is not attributed to the campaign because 1-day view attribution only covers promoted products.

More details on how to measure campaign performance metrics can be found here.

Key Takeaways

1. 7‑day click attribution stays the same, with no seller action needed.
2. 1‑day view attribution has been added for GMV Max Product campaigns.
3. Impression-based delivery provides fairer ad performance by using impression data.
4. You will see the new metrics directly reflected in your Ads Dashboard once the update goes live.

Frequently Asked Questions

1. Will this affect how I am charged for ads?

1. Yes. Under impression‑based delivery, ads are charged by impressions (views).

2. What is changing in conversion tracking?

1. Click attribution (7 days) — no change; applies to all campaigns.
2. View attribution (1 day) — newly added for GMV Max Product campaigns, attributing orders made 1-day after a buyer views the ad and purchases the promoted product.

3. Do I need to do anything?

1. No, no action is required.
2. You will receive an in‑platform notification once the updates take effect, and your ad reports will automatically reflect the new metrics.