How to Use Ads

What is Pay Per Sale

Pay Per Sale is a payment method that helps reduce upfront budget risk by linking your advertising costs directly to completed orders. You are charged an ad fee only for eligible orders after the orders are completed. The fee is deducted from your seller GMV through the escrow process. With Pay Per Sale, you do not need to top up your Ads account or set an Ads budget.

Key Benefit of Pay Per Sale

1. No upfront Ads budget required

To create a Pay Per Sale campaign, simply select Pay Per Sale and set your Target ROAS. You do not need to top up your Ads account or set a daily or total Ads budget, making it easier to get started.

2. Pay only for completed orders

You are charged an Ads fee only for eligible orders after they are completed. Your Target ROAS determines the fee amount. The fee is processed through the escrow flow and deducted from your seller GMV, helping make your Ads costs more predictable.

3. Reduced risk from returns and refunds

Ads fees are aligned with the final order status. If an order is later returned or refunded, the deducted Ads fee will be refunded accordingly.

How to Create Pay Per Sale Ads on PC?

Step 1: Login Shopee seller center

Step 2: Go to Shopee Ads

Step 3: Click Create New Ads 

Step 4: Select Promote My Products

Step 5: Select Pay Per Sale from the campaign types

Step 6: Click Publish to launch your campaign

How to Track and Manage Pay Per Sale Performance

Step 1: Login Shopee seller center

Step 2: Go to Shopee Ads

Step 3: Scroll down to performance metrics

Step 4: Switch to "Pay Per Sale" tab

Step 5: View Performance Metrics

FAQs

1. Will I be charged if a buyer views or clicks my ad but does not make a purchase?

No. Pay Per Sale does not charge for impressions or clicks. You are charged an Ads fee only when an eligible order attributed to your ad is completed.

2. Can I run Pay Per Sale and Shop GMV Max ads for the same item at the same time?

No. Pay Per Sale and Shop GMV Max cannot run simultaneously for the same item. As Pay Per Sale is a shop-level campaign, it applies to all items in your shop.

3. What happens when I switch between campaigns?

1. If Pay Per Sale is active: You cannot create a Shop GMV Max ad. You must manually stop your active Pay Per Sale ad before creating a Shop GMV Max ad.
2. If Shop GMV Max is active: Creating a Pay Per Sale ad will automatically stop any active Shop GMV Max ads.