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With the latest update to Shopee Ads on app, you can increase the bid prices for any Discovery Ad display location by setting premium rates.

Use this feature to increase exposure and boost sales for specific display locations! 

1. For example, if your Discovery Ads bid price is $0.10, and you would like to increase the bid price for the Similar Products display location only, you can set a premium rate of 20% for Similar Products to increase its bid price by 20%. 
2. The final bid price for Similar Products display location will be $0.12 based on the formula $0.10 x (100% + 20%)

Note: iOS users will only see this update on 7 Apr

How do I set premium rates when setting up Discovery Ads on app? 

1. Select the products you would like to advertise using Discovery Ads
2. Set the bid price for the advertised products 
3. Tap on the Display Location section to set the premium rates for any display location
4. Set competitive premium rates if the advertised products have high selling potential and high profit margin, e.g. use the suggested premium rates

How do I edit the premium rate of my Discovery Ads on app?

1. Select the Discovery Ads that you would like edit 
2. Tap on the Display Location section 

3.Edit the premium rate for any display location that is toggled on

1. Set competitive premium rates for display locations with good performance (e.g. good ROI or have at least 1 item sold in the last 30 days)