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Improve your Discovery Ads sales conversion by showing your ads to the most relevant buyers 

Discovery Ads help to put your products in front of shoppers who are most likely to find your products relevant when they are browsing the Daily Discover section on the Shopee homepage and Shopee Farm game, or the You May Also Like section on product detail pages, shopping cart page and order success pages.

Now, you can set a target audience for your Discovery Ads to have more control over who sees your ads* and improve your ad sales performance. 

*Note: This feature is currently still in beta mode, and is only available for selected users

Why should I set a target audience for my Discovery Ads?

Setting a target audience allows you to target the most relevant buyers for your business and products, and drive better sales conversion for your ads. 

If you don't set a target audience for your ads, your ads will be shown to a wider audience who still have high intention to purchase, achieving greater exposure. 

What criteria can I use to set the target audience for my Discovery Ads?

You can adjust the target audience for your Discovery Ads based on the criteria below:

1. Age and gender
2. Target buyers of a specific age range and/or gender. For example, if you're selling dresses for office wear, you may want to target buyers of the female gender aged 22 to 45
3. Location
4. You may want to target buyers in specific states where you can fulfill orders smoothly and promptly 
5. Interest Category
6. Target buyers who have shown interest in specific categories based on their past view and click behaviour. For example, if you're selling mobile phone accessories, you may want to target buyers who have shown interest in mobile phone and mobile phone accessory categories
7. Shopper Behaviour
8. Target buyers with the highest sales potential based on their past behaviour, for example buyers who have:
9. Viewed products similar to my advertised products
10. Viewed my shop's products
11. Added my shop's products to cart
12. Purchased products from my shop
13. For this criteria, Shopee will adjust your bid prices to be more competitive for the buyers with the chosen behaviour

How do I set the target audience for my Discovery Ads? 

You can only set a target audience if you are using Discovery Ads without Auto Optimisation turned on. 

To set the target audience for your Discovery Ads:

1. After choosing the products you want to advertise using Discovery Ads, turn off the "Auto Optimisation" mode
2. Click on "Add Advanced Settings"
3. Set your target audience at the Audience Setting section based on age, gender, location, interest category, or behaviour
4. Click "Publish Ads"