How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Shopee On-Platform Ads
General Tips
Search Brand Ads
GMV Max
Tutorial Videos
Search Ads
Product Promotion
Shop Promotion
Discovery Ads
Boost Ads
Live Ads
Display Ads
User Guide
Upcoming Change
General
Product Ads
Shop Ads
User Guide
Shopee Off-Platform Ads
Facebook Ads
Google Ads
Product Promotion 
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Updated Naming for Shopee Ads Metrics ROI & CIR
Please take note of the upcoming naming changes to Shopee Ads metrics:
- ROI (Return on Investment) will be renamed as ROAS (Return on Advertising Spend)
- CIR (Cost-Income Ratio) will be renamed as ACOS (Advertising Cost of Sales)
Rest assured that we are only updating how these metrics are labeled to align with industry standards. The definition of these metrics will remain unchanged.
Check out the article below to learn more about our ads metrics:
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Updated Naming for Shopee Ads Metrics ROI & CIR
Please take note of the upcoming naming changes to Shopee Ads metrics:
- ROI (Return on Investment) will be renamed as ROAS (Return on Advertising Spend)
- CIR (Cost-Income Ratio) will be renamed as ACOS (Advertising Cost of Sales)
Rest assured that we are only updating how these metrics are labeled to align with industry standards. The definition of these metrics will remain unchanged.
Check out the article below to learn more about our ads metrics:
Was this page helpful?
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