How to Use Ads

Have you successfully generated orders from Search Ads but want to get more sales? Here are some tips for you! 

1. Create better sales from your existing Search Ads

Make your current ads work optimally for you, before you start creating new ads. 

Tips:

1. Optimise your existing Product Search Ads after running them for 2 weeks.   

a. Increase bid price for keywords with good ROAS and low ad ranking. 

b. Set Broad Match keywords with low ROAS to Exact Match.

c. Click here for more optimization tips. 

2. Improve your product's price competitiveness, image and description. Click here for more information. 

2. Use Discovery Ads 

By using both Search Ads and Discovery Ads to advertise your products, you can show your products in the three sections on Shopee that receive the highest traffic (i.e. homepage, search results page and relevant product detail pages). 

Tips:

1. Set up Discovery Ads for all products already advertised using Search Ads.

2. Activate your Discovery Ads in all display locations, i.e. You May Also Like and Daily Discover.

3. Learn how to mass set up Discovery Ads here.

3. Advertise more products 

Tips:

1. Use Search Ads and Discovery Ads to advertise products with high sales potential.
2. These products are highlighted with "Best Selling", "Good ROAS" or "Top Searched" tags in the Shopee Ads product selector
3. Simply tick "Select all recommended products" on the product selector to select up to 50 recommended products when creating ads.  

1. If you have more than 50 recommended products, 50 recommended products with the highest sales potential will be selected. 
2. If you want to advertise the remaining recommended products, simply go back to Shopee Ads homepage to set up new ads and ensure "Select All Recommended Products" option is selected again in the Shopee Ads product selector.
3. For more information about products recommended by Shopee product selector, click here.

2. If you are unsure how to choose or optimise keywords and bid prices for your Product Search Ads, consider using Auto Selected Keywords. Our system will help you select keywords and optimise your bid price over time. Read more here.

4. Use Search Ads to advertise your shop

If you're a Preferred Seller or Official Store, you can use Search Ads to advertise your shop and direct buyers to your shop page or product collection page to purchase your products. 

Tips:

1. Click here for set up tips for Shop Search Ads
2. Click here for optimization tips for Shop Search Ads