How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Why should I use Enhanced Bid Price?
It can be time-consuming to manually adjust the bid prices of each individual keyword for your Product Search Ads, or for each display location for Discovery Ads . Or you may simply feel like you don’t have enough data to know what is the "best” bid price.
Enhanced Bid Price helps make your life easier by automatically optimising the bid prices of your manually selected keywords for Product Search Ads or Discovery Ads to generate more sales conversions, without significantly increasing your ads expense.
How does Enhanced Bid Price work?
Enhanced Bid Price uses an algorithm to predict whether each ad click is likely to lead to a sales conversion based on a variety of factors, such as historical data related to your advertised product, your shop and your customers’ shopping habits. Your ads’ bid prices are then automatically adjusted to increase your sales.
When ad clicks are more likely to generate sales, Enhanced Bid Price will increase bid prices by up to 50%. When ad clicks are less likely to generate sales, Enhanced Bid Price will decrease bid prices by up to 50%.
How would Enhanced Bid Price impact my ads performance?
Enhanced Bid Price will help to increase sales from your Product Search Ads with manually selected keywords or Discovery Ads with Auto Optimisation turned off, without significantly increasing your ads spend. In other words, your ads' Return on Investment (ROI) will improve over time.
How to use Enhanced Bid Price for Product Search Ads
How do I turn this setting on when setting up my Product Search Ads?
When you set up new Product Search Ads and add keywords manually, this setting will be turned on by default. You can toggle it off if you prefer, however you will then need to manually optimise your bid prices for each keyword on a regular basis, in order to maximise your sales.
To enable this setting for all your existing Product Search Ads,
If you would like to turn this setting on/off for specific Product Search Ads:
Does Enhanced Bid Price work for Broad and Exact Match keywords?
Enhanced Bid Price works for both Broad Match and Exact Match keywords.
How should I set and optimise my manual bids with Enhanced Bid Price setting turned on?
You should set the appropriate bid price for your keyword depending on the business outcome you want to achieve. Some tips:
We recommend that you let your ad run with Enhanced Bid Price setting for at least 7 days before optimising your bid prices. This allows your ad to gather sufficient data for you to optimise its bid price well.
Can I control this feature from the Shopee app?
No, you will only be able to use this feature by accessing Shopee Ads through the Seller Centre website.
How to use Enhanced Bid Price for Discovery Ads
How do I turn this setting on when setting up my Discovery Ads?
When you set up Discovery Ads and turn off Auto Optimisation mode, Enhanced Bid Price will be turned on by default. You can toggle it off if you prefer, however you will need to manually optimise your bid price for each ad on a regular basis to maximise your sales.
1.a Enhanced Bid Price setting in ads set-up flow (Desktop)
1.b Enhanced Bid Price setting in ads set-up flow (Mobile)
How do I turn this setting on/off for my existing Discovery Ads?
To enable this setting for your all existing active manual Discovery Ads and Product Search Ads with manually selected keyword
2.a Prompt (Desktop)
2.b Prompt (Mobile)
If you would like to turn this setting on/off for specific Discovery Ads: