How to Use Ads

We've launched the new and improved Suggested Bid Price for Product Search Ads to selected users.

The new suggested bid price is the amount you should bid to rank among the top 20% of ads for a particular keyword.* 

The objective is to give your ad impressions and deliver a good ROI.

What was the previous version of the Suggested Bid Price?

The previous version of the Suggested Bid Price aimed to push ads to the top of the Search Results page to maximise exposure and sales.

But these bid prices were sometimes too high for sellers who wanted to manage their ROI.

How should I use the new Suggested Bid Price?

1. Use the new Suggested Bid Price when you set up ads using manually selected keywords and are not sure what bid prices to start with.
2. Let your ads run for 1-2 weeks, and then adjust your bids according to your objectives. For example, if you would like your ad to appear at the top of the Search Results page, increase your bid prices until your ad's average ranking is 1 or 2.
3. Check the 'Average Ranking' column under the Ad Detail page to see your ad's average ranking. (See screenshot below) The number reflects your ad's average position. For example, if your average rank is "5", your ad is typically in the 5th ad position on the Search Results page.

1. Refer to this article for more tips on how to optimise your Product Search Ads

How would I know if I am using the new Suggested Bid Price?

If you're using the new Suggested Bid Price, you will see the following pop up on the Ads Creation and Ads Detail page.

Can I request for the new Suggested Bid Price to be made available to me?

This feature is currently in Beta Mode and only available to selected sellers. It will be rolled out progressively to more sellers in the coming months.

*Please note that actual ads ranking may be lower, if ad quality score is low. 

Click here to read more about ad quality score.