How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Improve your product exposure and sales using Discovery Ads. They appear in locations where Shopee recommends products, such as:
The exact ad positions within each section will vary based on ongoing performance optimisation.
Why should I use Discovery Ads?
Display your products at highly visible positions, such as Daily Discover on the homepage and Shopee Farm game, and You May Also Like on the product detail, shopping cart and order success pages
Using both Discovery Ads and Product Search Ads, you can display your products in Shopee's most prominent locations.
Reach relevant shoppers who are looking for products that are similar or complementary to yours.
Control how much you spend by setting your preferred budget and cost-per-click bid price.
1. Choose the products you want to advertise
Before you start, make sure that your product title, pictures and descriptions are updated. Choose products with the "thumbs up" icon in the product selector. These items are recommended for ads as they have high sales and conversion rates.
2. Set your budget and duration for the ad
Your ad will run until one of the following occurs
For more tips on using Discovery Ads, read How to Use Discovery Ads Right.
You will only be charged when shoppers click on your ads. The cost will be deducted from your Ads Credit.
To protect sellers, the Shopee system auto-detects invalid clicks, such as repeated clicks from the same shopper or automated clicks. You will not be charged for such clicks.
As multiple sellers advertise with Discovery Ads, your ad will compete with other ads for exposure.
Your ad rank is the order of your ad relative to other ads. For example, an ad rank of "1" means your ad is the first ad shown. A smaller ad rank means a better ad position, i.e. your ad is shown ahead of other ads (i.e. ad rank of "3" is better than "10").
Your ad rank is determined by 2 factors:
Your ad rank will be impacted by both factors simultaneously, i.e. both your bid price and ad quality relative to other ads.
A higher bid price or ad quality can contribute towards a better ad position (i.e. your ad is shown ahead of other ads)