Improve your product exposure and sales using Discovery Ads. They appear in locations where Shopee recommends products:

1. Daily Discover on the homepage
2. Similar Products and You May Also Like on the product detail page

Discovery Ads will appear in more display locations in the future, so please stay tuned!

Why should I use Discovery Ads?

1. Boost exposure

Display your products at highly visible positions within Daily Discover on the homepage, as well as Similar Products and You May Also Like on product detail page. 

Using both Discovery Ads and Keyword Ads, you can display your products in 3 of Shopee's most prominent locations, i.e. homepage, search results pages and product detail pages. 

1. Grow sales

Reach relevant shoppers who are looking for products that are similar or complementary to yours. 

1. Control spending

Control how much you spend by setting your preferred budget and cost-per-click bid price. 

How do I get started?

1. Choose the products you want to advertise

Before you start, make sure that your product title, pictures and descriptions are updated. Choose products with the "thumbs up" icon in the product selector. These items are recommended for ads as they have high sales and conversion rates.

2. Set your budget and duration for the ad

Your ad will run until one of the following occurs

1. Budget runs out
2. Ads Credit runs out
3. Ad duration comes to an end

For more tips on using Discovery Ads, read How to Use Discovery Ads Right.

How will I be charged?

You will only be charged when shoppers click on your ads. The cost will be deducted from your Ads Credit.

To protect sellers, the Shopee system auto-detects invalid clicks, such as repeated clicks from the same shopper or automated clicks. You will not be charged for such clicks.

How are my ads shown to shoppers?

As multiple sellers advertise with Discovery Ads, your ad will compete with other ads for exposure. 

Your ad exposure is determined by 2 factors:

1. Cost-per-click bid price refers to the highest price you are willing to pay when a shopper clicks on your ad.

1. The higher your bid price, the higher your ad exposure.
2. The actual price charged is often less than your bid price. Shopee ads' auction system calculates the minimum amount required to show your ad. 

2. Ad quality is influenced by your ad's expected click-through-rate (CTR) and expected conversion rate (CR). The higher your ad quality, the higher your ad exposure.

      An ad's expected CTR and CR are influenced by:

1. Ad relevance
2. Your ad will have higher relevance in Similar Products or You May Also Like if the advertised product is highly similar or related to the product in the product detail page.
3. Your ad will have higher relevance in Daily Discover if a shopper has viewed, added to cart, liked or rated a product similar to the advertised product in the past 30 days. 
4. Historical ad performance.
5. This includes your ad's historical exposure, CTR and CR

Where will my Discovery Ads appear?

Discovery Ads are displayed: 

1. In the first 100 Similar Products positions, you can see up to 21 ads. The exact ad position might vary based on ongoing performance optimisation.

2. In the first 35 You May Also Like positions, you can see up to 13 ads. The exact ad position might vary based on ongoing performance optimisation.

3. In the first 55 Daily Discover positions, you can see up to 32 ads. The exact ad position might vary based on ongoing performance optimisation.

Shopee Ads Education Video-On-Demand

Click here to be watch The Introduction of Discovery Ads video.

For more videos like this, head over to our ShopeeUni Youtube Channel.