GMV Max Auto Bidding is an improved and upgraded version of the existing Product Ads - Auto Bidding (Standard) campaign setup mode, which now unlocks broader traffic access and improved optimization capabilities. With a 1-easy click, system will help to optimize your campaign performance based on the platform-estimated return on investment (ROI) target. Each campaign is limited to one product.

Best Suited For: 

GMV Max Auto Bidding aims at maximizing traffic exposure for sellers who do not have a specific ROAS target and are aiming to maximize their GMV within a budget constraint. Hence, this feature will be most suitable for:

1. Sellers with limited experience/time resources to manage campaigns effectively
2. Sellers looking to test their item conversion performance in a controllable budget
3. Sellers focused on rapid sales conversion within a fixed budget

For Sellers looking to setup campaigns with a high prioritization of Target ROAS performance and conversion costs, a GMV Max (ROI 2.0) campaign will be more suitable.

Key Benefits of GMV Max: 

1. Better Visibility across Shopee

Tap into broader traffic to access a wider audience for your chosen products to drive their sales potential. This allows sellers to scale the GMV potential of the campaigns better, driving better conversions. 

2. Streamlined Performance Optimization

Consolidate and optimize the efficiency of your campaigns on a Product level across the Shopee platform, eliminating the need to track across multiple setups as Shopee will help to optimize your campaigns through system optimization.

3. Access Shopee's System-estimated ROI and Orders for your Campaign

Get a clearer performance projection. After setting up your campaign details, Shopee will share the projected ROAS and Orders that the campaign can potentially achieve within 7 days. This gives Sellers a clearer understanding and visibility into their campaign potential, enabling more informed decision-making. 

4. Maximize your Campaign Budget

GMV Max Auto Bidding will maximize your budget potential by adjusting bids and display strategies to ensure efficient budget use, leading to increased traffic and improved performance during your specific campaign duration. This allows Sellers to use GMV Max Auto Bidding as a rapid boost strategy for your tactical campaigns on key products.