How to Use Ads

During campaign periods, ads typically have better conversion and shop sales surge while also going through more severe bidding competition. Accordingly, not increasing your manually set bid prices will result in your Product Search Ads and Discovery Ads ranking lower or not displaying at all. 

To help maximize your sales, Shopee now offers the option to optimize manually set bid prices automatically on campaign days, so that your ads will continue to be displayed.

How will Shopee Ads define the campaign period time duration?

During the before & after time period of the Campaign D-day (e.g., 8.8, 9.9), our system will also track the conversion & GMV surge potential intelligently throughout this time, and Campaign Period Bid Optimization will increase the bid prices during the whole campaign period to help you to grasp the conversing potential and boost shop sales to the greatest extent. 

Note*: For each campaign, the campaign period will change according to conversion and GMV surge potential during the before & after period of the campaign D-day (e.g., 8.8, 9.9). Two days ahead of the campaign period, you will be notified by a pop-up on the Seller Center of the specific duration of the campaign period during which the bid optimization will take effect for your ads.

Can I choose whether I want to turn this setting on?

Yes, you will see a prompt when you enter Shopee Ads before each campaign day (e.g. 8.8, 9.9, etc.), where you have the option to turn this setting on. You can also go to your Shop Level Settings at any time to turn it on or off.

Note that if the setting is turned on, the automatic bid price optimisation only takes place during the campaign period. You will receive a reminder about this setting when the next campaign day comes.

Will the automatic bid price optimization setting be applied to all my Shopee Ads?

No. When the setting is turned on, it will only select: (i) Product Search Ads, Shop Search Ads and Discovery Ads, (ii) with manually set bid prices, and (iii) that are experiencing a higher Return on Advertising Spend (ROAS) on campaign days (which indicates that they have the potential to get more sales).

Will my ads exceed the budget that I set?

No, each ad's spending will still stay within the Total or Daily Budget that you have set.

To truly maximise your sales, increase your ad budgets by at least 50% to accommodate higher ad click volumes and make sure you have sufficient ads credit balance.

Will this setting affect my ad's performance negatively?

For ads where this setting is applied, the system will target to maintain your ad's ROAS above the average ROAS of the last 15 days, while optimising to get more sales.

How do I know that the campaign day automatic bid price optimisation setting is turned on?

a) You can check your Shop Level Settings to see if automatic bid price optimisation setting is turned on or off.

b) On the campaign day or during the campaign period, you will see the term "Dynamic":

i. Next to "Manually Selected" when you view the details of your Product Search Ads, and

ii. Under "Premium Rate" when you view the details of your Discovery Ads

c) After the campaign day or campaign period is over, the word "Dynamic" will disappear and your original bid price settings will remain.

Why am I not able to see how Shopee is optimising my bid prices?

An algorithm updates your bid prices every few minutes throughout the campaign day or campaign period, which makes it impractical to dynamically update the bid prices in real time.

Rest assured that a maximum bid price cap (set at 4x your original bid price) is in place to ensure that we help to grow your sales while maintaining your ad’s overall performance. This is a maximum - it will not be reached for every ad.

Can I control this setting from the Shopee app?

No, you will only be able to turn this setting on or off by accessing Shopee Ads through the Seller Centre website.