How to Use Ads

Background

To address the challenges sellers face in efficiently scaling new campaigns and optimizing existing ones, we introduce "Rapid Boost", a smart acceleration tool designed to help sellers scale faster and achieve better campaign results.

What is "Rapid Boost"?

Rapid Boost is a seller-authorized, algo-driven tool for GMV Max Custom ROAS campaigns. Once sellers turn on "Rapid Boost" toggle, the system will automatically accelerate campaign performance by providing additional traffic boost and exploring ROAS up to 30% lower than the seller's target ROAS. This helps effectively break through the learning phase or high-traffic period for sellers who want to focus on getting more sales.

How "Rapid Boost" Helps Your Campaigns

1. Campaigns In Learning Phase

1. Pain Point: New campaigns often experience a slow start during the first 7 days of the learning phase. With limited data and lower traffic, it can be hard to attract buyers and achieve good early performance.
2. Solution: Rapid Boost helps new campaigns bring in traffic and get orders faster. It speeds up campaigns to obtain orders and makes it easier for new campaigns to move through the learning phase faster.

2. Campaigns After Learning Phase

1. Pain Point: Mature campaigns often face traffic slowdowns, stagnant performance, or unstable results. Sellers may also struggle to scale during high-traffic period.
2. Solution: Rapid Boost offers an easy and reliable way to increase traffic when campaigns need it. By improving traffic efficiency and providing extra boosts, it helps sellers quickly capture peak traffic opportunities and improve campaign performance.

How to enable "Rapid Boost" for new ads?

1. Enter Shopee Ads: From the Shopee seller center homepage, navigate to the Marketing Center and select Shopee Ads.

2. Enter Promote My Products: Click on "Create New Ads" and select "Promote My Product".

3. Choose GMV Max Custom ROAS: On the Ads Creation Page, select your target products and set the bidding method to GMV Max Custom ROAS.

4. Enable Rapid Boost: Scroll down to find the "Rapid Boost" column. Toggle the switches to enable Rapid Boost for your chosen products.

Where to Activate "Rapid Boost" for existing ads?

1. Recommendation Card

2. Ads List Banner

1. Click "Activate Now" on the recommendation card or ads list banner.
2. Select items in the pop-up and click "Activate" to enable Rapid Boost.

3. Ad Detail Page

1. Rapid Boost status shows as Enabled or Disabled.
2. If Disabled, click the edit icon, then turn on the toggle to enable Rapid Boost for the item and click Confirm to save.

How to Check If an Item Has Rapid Boost Enabled

Method 1: Check in the Ads List

1. Items with Rapid Boost enabled will display a "Rapid Boost" label in the Ads List and vice versa.

Method 2: Check on the Ad Detail Page

1. Items with Rapid Boost enabled will have the "Rapid Boost" toggle turned on on the Ad Detail Page and vice versa.

Rapid Boost FAQ

1. What happens to the ROAS Protection eligible amount calculation when a seller enables Rapid Boost? 

1. When a seller enables Rapid Boost while being under ROAS Protection, the ROAS Protection eligible amount will be calculated based on the gap between your Actual ROAS and 70% of your Target ROAS.
2. ROAS Protection Eligible Amount = Daily Ads Spend - [Daily Ads GMV ÷ (70% × Target ROAS)

2. Can a seller use Rapid Boost and Campaign Surge features simultaneously?

1. Yes, a seller can enable Rapid Boost and Campaign Surge simultaneously. When both features are enabled, the seller will see that Campaign Surge lowers target ROAS by up to 30% in the campaign settings. Rapid Boost then allows the system to explore ROAS up to 30% lower than this adjusted target ROAS.
2. For example, if a seller sets target ROAS at 10 and enables both features, Campaign Surge will decrease its target ROAS by up to 30%, which is 7. Then, Rapid Boost will explore ROAS by up to 30% lower than 7. Therefore, the system will aim to get you the most optimal traffic while maintaining at least a ROAS of 4.9 (7 × 70%).

3. What are the differences between using Rapid Boost and manually lowering the target ROAS?

Compared to manual adjustments, Rapid Boost has two key advantages:

1. Smarter Bid Strategy: Rapid Boost dynamically explores lower ROAS only when it drives significant GMV uplift, helping sellers maximize potential within the 70%-100% ROAS range. In contrast, manual adjustments force a direct ROAS cut (e.g. to 70%) even when GMV uplift is uncertain — a change sellers may hesitate to make, especially for declining campaigns.
2. Additional Traffic Boost: When sellers enable Rapid Boost, the system provides extra traffic support compared to manual adjustments.