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Updated Naming for Shopee Ads Metrics ROI & CIR

Please take note of the upcoming naming changes to Shopee Ads metrics:

- ROI (Return on Investment) will be renamed as ROAS (Return on Advertising Spend)

- CIR (Cost-Income Ratio) will be renamed as ACOS (Advertising Cost of Sales)


Rest assured that we are only updating how these metrics are labeled to align with industry standards. The definition of these metrics will remain unchanged. 


Check out the article below to learn more about our ads metrics:

  1. Monitoring Ad Performance


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