Background

Sellers currently use multiple marketing tools, such as delivering ads, issuing vouchers, or giving discounts on Shopee to drive GMV. However, managing numerous marketing tools separately hinders a thorough marketing budget allocation and affects ad efficiency.

What is "Smart Voucher"?

Smart Voucher is a platform-sponsored voucher distributed by Shopee to buyers. On top of the GMV Max solution, Smart Voucher amplifies ad performance by displaying personalized vouchers, aiming to boost purchase intent, and eventually driving sales and GMV growth. It is designed as one of the features of Smart Shop Booster, on par with the existing auto budget increase feature and campaign period bid price optimisation feature.

What does "Smart Voucher" solve?

1/ Ads efficiency managing multiple marketing tools

1. Sellers currently manage numerous marketing methods on Shopee, which requires time and effort to allocate resources and track performance. 
2. With the new Smart Voucher feature, as a marketing aid on Shopee Ads, no extra action is required by sellers to determine the overall marketing allocation, thus improving marketing efficiency.

2/ Competitiveness with other advertisers

1. The system excels at calculating optimal voucher value to improve the seller's ad delivery traffic and enhance the competitiveness of ads, consequently driving the sellers' GMV growth. Each voucher value is personalized based on real-time estimation and maximizes the incremental revenue of ads, which is more likely to boost sales and optimize performance.

How to enable the "Smart Voucher"?

1/ Enter Shopee Ads: From the Shopee seller center homepage, navigate to the Marketing Center and select Shopee Ads.

2/ Enter Smart Shop Booster: Click the "Boost" button on the "Smart Shop Booster" module to enter the toggle page.



3/ Activate toggle: Turn on the toggle of "Smart Voucher" and click the "Confirm" button.

How to check "Smart Voucher" performance?

The performance of the Smart Voucher is reflected on the Smart Shop Booster module on the Shopee Ads homepage. The performance of Smart Shop Booster is shown as a whole, showing the GMV increment, orders uplift brought by Smart Shop Booster and the total Smart Voucher amount issued.

"Smart Voucher" FAQ

1/ Who is eligible to use Smart Voucher?

1. All sellers can turn on the Smart Voucher toggle and enjoy the platform-sponsored vouchers on their GMV Max ads.
2. Buyers are only eligible to use Smart Vouchers for purchases on the Shopee App and Website. 

2/ What items are eligible for the Smart Voucher? Does it require manual selection?

1. Once a seller turns on the Smart Voucher toggle, it will be activated shop-wide. All items in the shop promoted via GMV Max ads are eligible for Smart Voucher. The model will determine in real-time whether to issue vouchers and the value of the voucher to be issued to buyers each time they see the seller‘s GMV Max ads.

3/ What is the frequency of Smart Vouchers that will be provided to buyers?

Smart Vouchers will generally be available unless:

1. The number of Smart Vouchers issued by Shopee during a certain period exceeds the average number of vouchers issued by sellers previously; 
2. The number of Smart Vouchers issued to a particular buyer exceeds internally prescribed thresholds; and/or 
3. Such other reasons as determined by Shopee from time to time at its discretion.

4/ Do sellers need to bear the cost of Smart Voucher?

1. No, Smart Voucher is fully sponsored by Shopee. There is no extra cost for sellers.

5/ Will the seller's actual revenue per order decrease because of the Smart voucher?

1. No, turning on the Smart Voucher toggle will not affect the sellers' actual revenue per order. Smart Voucher serves as a platform-sponsored benefit.

6/ What will be the face value of Smart Voucher each time?

1. It will be personalized to buyers based on real-time estimation each time.

7/ Is Smart Voucher a shop-level or platform-level voucher? Can it be stacked with other vouchers?

1. Smart Voucher is a shop-level voucher. Therefore, it can be stacked with platform-level vouchers, but not with shop-level vouchers.

8/ What is the impact of activating Smart Voucher?

1. From the sellers' perspective, Smart Voucher may increase buyers' purchase intent, thereby boosting sales and GMV without any additional cost to the sellers.
2. From buyers' perspective, Smart Voucher offers more competitive prices for purchases and may enhance purchase intent, making it easier to achieve order conversion.