How to Use Ads

To set up and run your Livestream Ad Campaign, it will take you a few simple steps to set up the basics and the bidding strategy of the ad.

Create Live Ads on App

Basic Settings

Set up duration, the duration limit allowed to set up on App is from 30 mins to 24 hours

Set up budget

For "Ongoing" ads, ad budget can only be set higher than the current days' ad expense

For ads of other statuses, if user reduces ad budget to less than the current days' ad expense, the ad will be immediately hidden until the next day (show screenshot of error message)

Bidding Strategy

Bidding - for current phase we only support auto-bidding

Objective

Maximise views (default select), we’ll open more objective selections in future

Create Live Ads on PC

Basic Settings

Set up campaign name

Campaign name is pre-populated, and user can customise

Set up budget

Can set up a fixed budget or "No Limit"

Set up date

Fixed date range or "No Limit"

Set up time

"All day" or a specific time range during the day, the ad will recur during this time each day

Bidding Strategy

Bidding - for current phase we only support auto-bidding

Objective

Maximise views (default select)

(Upcoming) Maximise GMV

To run your ads on Shopee, you need to decide on the right budget, duration and placement options. Your budget and duration determines how long your ad remains active for. You should choose an amount that you are comfortable spending daily.