How to Use Ads

What is "Ads Diagnosis Module"?

The Ads Diagnosis Module is a feature designed to empower you with smarter insights and actionable recommendations to optimize your ad performance. It focuses on critical delivery issues and opportunities for improvement, helping you quickly identify problems, understand their root causes, and take corrective actions—all in one convenient place.

What does "Ads Diagnosis Module" solve?

This module simplifies your ad management by:

1. Providing diagnosis when your ads have campaign-level issues that may affect delivery, orders, cost efficiency, or performance stability.
2. Introducing specialized diagnosis for Budget, Bidding, Product Competitiveness (about product quality), and Negative Operations (notification).
3. Helping you understand the reason behind each suggestion.
4. Enhancing the display within your Ads List, Ads Detail page, and Diagnosis Daily Report for clearer and faster optimization.
5. Tracking diagnosis results and optimization actions to help you better understand performance improvements.

How to access the "Ads Diagnosis Module"?

You can view diagnosis results from the Ads List & Ads Detail Page & Diagnosis Daily Report:

(1) Ads List

The diagnosis will show specific issues detected for each ad and is broken down into three easy-to-understand parts: Issue Name, Estimated Benefit, Action Button.

You can also use the filter at the top of the Ads List to quickly sort your ads by all issues including Impression Too Low, No Orders, Over Cost, and Orders Drop. If there is no issue, the ad will be marked as Good.

When you hover over the issue bar, a pop-up will appear with more details, including the issue name, issue description, and suggestions.

1. Issue Name: According to the criteria, an issue with the highest priority will be identified based on a certain campaign. There are four main issues:

Impression Too Low: The ad receives fewer impressions than similar ads.

No Orders: The ad spent enough to be expected to get orders, but receive no orders.

Over Cost: The ad's ROAS is lower than its target ROAS.

Orders Drop: The ad's orders dropped compared with its recent average.

2. Estimated Benefit: Beneath the Issue Name, you will see the estimated benefits after adopting the provided suggestions such as estimated sales, orders, and voucher uplift. If multiple suggestions are available, a range will be shown. If only one suggestion is available, a single estimated value will be shown. This helps you quickly assess the potential impact of the optimizations.

3. Action Button: If the ad has a diagnosis issue, you will see the Optimize button; if there is no issue or no direct optimization action, you will see the Check Details button. This helps you fix the issues diagnosed with one click.

(2) Ads Detail Page

The Ads Detail Page provides comprehensive information through specific Diagnosis Modules and clear Actionable Suggestions.

Summary Section: Shows the main campaign-level issue and a short explanation.

Suggestion Section: Shows possible causes and recommendations across 4 modules, including Budget, Bidding, Product Competitiveness, and Negative Operations. Depending on the suggestion, you may be able to click an action button such as "Adopt" or "Check Details".

Diagnosis Daily Report: This shop-level Diagnosis Daily Report helps you review and optimize diagnosis suggestions in one step.

Where to find: Next to the Ads List title of "All Product Ads List" or "Product Ads List".

It includes two main sections:

1. Suggestion section: You can review the suggested actions and apply eligible optimizations in 4 batches including Increase Balance, Increase Budget, Optimize Bidding, and Optimize Item Quality.

2. Diagnosis Performance section: This section shows the results after positive optimization actions and helps you understand how these actions may improve the ad performance.

FAQ

1. How are diagnosed issues triggered?

The system analyzes campaign-level performance signals such as impressions, orders, ROAS, and order drops. When an issue is detected, the module identifies possible causes and provides relevant suggestions.

2. Which ads won't trigger a diagnosis?

Ongoing GMV Max ads with no active days in the last 14 days will not trigger a diagnosis.

3. What is the difference between Severe, Fair, and Light issues?

1. Severe issues need faster attention because they may strongly affect ad performance.
2. Fair issues indicate that optimization is recommended.
3. Light issues are minor warnings or early signals that can be improved before they become more serious.

4. What is the difference between red and yellow diagnosis indicators?

1. A red diagnosis indicator means the issue is more serious and may have a stronger impact on your ad performance, so it is recommended to take action as soon as possible.
2. A yellow diagnosis indicator means the issue is less urgent, but optimization is still recommended to improve or maintain ad performance.