How to Use Ads

What is GMV Max ROAS Protection

ROAS Protection is designed to encourage sellers to deliver more stable performance with GMV Max Custom ROAS campaigns. Sellers will automatically receive 1:1 ads credit rebate:

(a) when actual ROAS falls below a certain threshold; and

(b) if ROAS Protection criteria is fulfilled.

How to be eligible for ROAS Protection

● To enjoy ROAS Protection, products must be promoted using GMV Max Custom ROAS / Shop GMV Max (under auto top-up Escrow enabled) .

● On a weekly basis, campaigns must meet following criteria to get the 1:1 ads credit rebate:

1. Campaign must meet the minimum weekly ads conversion count (where broad GMV > 0):

1. ROAS Fulfillment Rate must be below the following thresholds:
2. ROAS Fulfillment Rate = Actual ROAS ÷ Target ROAS (for attributed ad clicks)

Under what conditions will sellers exit from ROAS Protection and how will sellers will be able to re-qualify for ROAS Protection?

A campaign will not be eligible for 1:1 ads credit rebate if any of the following exit conditions occur. A campaign will subsequently be eligible for 1:1 ads credit rebate in accordance with the re-entry rules.

How does ROAS Protection work?

Eligible 1:1 Ads Credit Amount

● System calculates the eligible rebate amount on a weekly basis for each campaign.

○ Eligible Amount: if broad GMV > 0, then Ads Expense - Ads GMV / (target ROAS of attributed ad click * 80%)

● If "Rapid Boost" is enabled while being under ROAS Protection, the eligible rebate amount is calculated as follows.

○ Eligible Amount: if broad GMV > 0, then Ads Expense - Ads GMV / (target ROAS of attributed ad click* 70%)

1:1 Ads Credit Distribution

● Sellers will automatically receive the eligible rebate amount in the form 1:1 ads credit.

●Generally, the 1:1 ads credit rebate will be distributed the following week. However, slight delays may occur during certain periods or cases (for example, promotion periods or in case of system bugs).

How to check the ROAS Protection feature?

1. On Ads Homepage

The total rebate amount credited to date, rebate amount from the last 7 days, and campaign count in ROAS Protection are all displayed in ROAS Protection module.

2. On Ads List

● Sellers can check the box in the top-right corner to filter only ROAS Protection campaigns.

● Campaigns under ROAS Protection will be marked with a "ROAS Protection" tag.

● Campaign marked with a green ROAS Protection tag indicate a valid status, while campaigns marked with a grey tag indicate an invalid status (for example, if any exit conditions occur).

3. On Ad Detail Page

The eligible 1:1 ads credit amount is displayed, and weekly rebate status / amount can be expanded by clicking on Rebate Details.

4. On My Account Page

ROAS Protection transaction type will be introduced to record ROAS Protection rebate payment records on Ads Wallet page and 1:1 Ads Credit page.