How to Use Ads

What is GMV Max Video?

GMV Max Video (Video Ads - Max GMV 2.0) is an improved and upgraded ads objective of the existing Video Ads - Max GMV, which breaks the fences between the "ads traffic" and organic platform traffic, enabling advertisers to run their ads within a broader organic traffic load. By adopting GMV Max Video, the system will optimize the GMV Max Video campaign throughout the Shopee platform to maximize GMV potential and achieve better budget utility.

Notes: to distinguish between nomination of video ads bidding methods and prevent possible confusion, current bidding method name will be altered into:

Current: Maximise GMV → New: GMV Max

Current: Maximise View → New: Boost Views

Key Benefits of GMV Max Video

1. Better Visibility across Shopee

Tap into broader traffic to access a wider audience for your video contents to drive sales potential. GMV Max Video breaks the boundaries between ads inventory and broader organic traffic, allowing advertisers to scale the GMV potential of the campaigns better, driving better conversions.

2. Streamlined Performance Optimization

GMV Max Video is exclusive with all other ad types of Video Ads, and advertisers can only set one single GMV Max Video ads during any time duration. This exclusive logic enables the system to better consolidate and optimize the efficiency of your GMV Max Video ads campaign on the video content historical data throughout Shopee Platform, preventing the risk of cannibalism among ads campaigns of the advertiser and alleviating operation load with optimizing advertiser's operation mode from "setting up multiple video ads campaigns tracking ads performance" to "create one GMV Max Video campaign and monitor data as the overall performance of the selected videos".

GMV Max Ad Requirements

1. One GMV Max Video campaign is focused on one video
2. If there are any ongoing / scheduled Video ads with overlapping durations for your selected videos, please note that enabling GMV Max Video will cause the other existing Ads to be paused automatically.

1. GMV Max Video allows setting at "No End Date" for time duration to allow Shopee to fully monitor and adjust bid prices across different environments ensuring that the overall GMV potential and conversing opportunities is fully tapped on.

Best Practices for GMV Max Video

1. Refrain from unnecessary edits during the Learning Phase (Ads Cold Start Stage)

After the start of your campaign, it will automatically enter the Learning Phase whereby Shopee will aim to help stabilize performance. During the Learning Phase, it is expected that there will be some ROAS fluctuations as the algorithm stabilizes. Hence, it is recommended that Advertisers do not make changes to the campaign during this period.

2. Focus on L7D data reporting of ads perf

Shopee recommends choosing L7D data reporting for GMV Max Video, focusing on a longer period without frequently adjusting campaign setting is better for the system to accumulate more stable and consistent data for efficient ads optimization, and decrease the odds of achieving poor GMV results or having sudden expense surge due to negative operations.

3. Select Video Content based on the video's historical data and commission rate

Due to the mutually exclusive logic, one Video can only have 1 ongoing GMV Max type Video Ad at the same time. If the advertiser creates a GMV Max ad for a video which already has a GMV Max ad on it ongoing, then the ongoing GMV Max Ad would be Stopped. It is recommended to create GMV Max Video ads with different video selection combinations. In the creation flow the following metrics will be displayed to help advertisers decide to choose what video contents:

1. The video product's commission rate
2. The orders generated by the video
3. The GMV generated by the video
4. Selection tips:
5. if you want to maximize ads conversions, can prioritize and choose promote videos with high video GMV/Orders and also with high views
6. if you want to increase and harvest more commission fees, you can prioritize and choose to promote videos which contain high commission rate products.

How to create GMV Max Video Ads on App

1. Choose videos to promote

2. Choose Durations & Daily Budget

3. Choose under "GMV Max" objective

4. Click on "Publish"