How to Use Ads

Introducing Promote My New Product

Getting your initial orders fast is key to growing a new product. That's why we've introduced Promote My New Product — a smarter upgrade of NPB 2.0 — to help new listings gain traffic, win early sales, and accelerate growth in two simple stages.

1. What is "Promote My New Product"?

Promote My New Product is a new ad feature designed exclusively for items listed within the first 30 days of creation. It follows a two‑stage growth journey:

1. Stage 1: Sales Breakthrough – Get your initial orders quickly with boosted traffic support.
2. Stage 2: Sales Acceleration – After reaching your initial order targets, scale and optimise towards your ROAS goals either via GMV Max Auto Bidding or GMV Max Custom ROAS bidding methods.

By separating the growth into two phases, the system ensures your new product receive the right support at the right time to maximise sales potential.

2. Why should I create New Product Ads under "Promote My New Product" instead of "Promote My Product"?

Previously, NPB2.0 new product ads boosting was only available on GMV Max Auto Bidding under "Promote My New Product". 

With the new Promote My New Product entry point, you not only enjoy existing benefits of GMV Max but receive additional:

1. Stronger traffic boost for new items – the system recognises and prioritises your newly listed product.
2. Stage‑based growth support – Stage 1 helps you get first orders faster, while Stage 2 continues boosting and adds optimisation towards ROAS goals.
3. Improved visibility & tracking – Easily track if your product ad is in Stage 1 or Stage 2 via your Ad List or Ad Detail pages.

⚠️ You can still create new product ads under Promote My Product, but boosting will not be as strong. We recommend always using Promote My New Product for items within their first 30 days.

3. "Promote My New Product" boosting and eligibility criteria

Here's a simple breakdown of how traffic boosting works under Promote My New Product:

🔎 Note: Order requirements to enter Stage 2 may differ by category:

1. Home & Living, Beauty, Fashion: At least 3 orders.
2. Other categories: At least 1 order.

Step-by-Step Guide: How to Create New Product Ads

Follow these steps to create ads for your new items under Promote My New Product:

Step 1: Go to Shopee Ads Manager

1. From your Seller Centre, navigate to Shopee Ads in the Marketing Centre.
2. Click Create to start setting up a new ad.

Step 2: Select "Promote My New Product"

1. You will see multiple ad options (Promote My Product, Promote Shop, Promote Live, etc.).
2. Choose "Promote My New Product" – the dedicated entry point designed for newly listed items.

Step 3: Pick Your New Product (≤ 30 days old)

1. Click "Select Product" and a list of eligible new product (created within 30 days) will appear.
2. Select the new product(s) you want to promote.
3. The system will automatically assign them to Stage 1 or Stage 2 depending on current order status.

Step 4: Choose Your Bidding Method

1. Stage 1: Sales Breakthrough → Fixed at GMV Max Auto Bidding (system auto‑optimises to help get initial orders).
2. Stage 2: Sales Acceleration → You can choose between:
3. GMV Max Auto Bidding (system‑optimised ROAS), or
4. GMV Max Custom ROAS (customisable ROAS target).

You can find out more on the guide on selecting a suitable bidding method and target roas for your campaign here

Step 5: Set Your Budget

1. Enter your daily budget. Ensure it's sufficient for traffic exploration to secure your new product initial orders faster.

💡Tip: Follow the recommended budget for maximum traffic boost potential.

Step 6: Monitor Performance

1. Go to the New Product Ads tab in your Ads Homepage.
2. You'll see labels showing whether each product is in Stage 1 or Stage 2.
3. Once your product achieves the required orders, it will automatically progress to Stage 2 (the timeline marker will show the exact date).

⚠️ Note: You can only edit bidding method in the ad detail page for Stage 2.

Key Takeaways:

1. Always use Promote My New Product for items within 30 days of listing.
2. Stage 1 helps you win first orders quickly, Stage 2 helps you scale sustainably.
3. Watch your product's stage label in your Ads tab to track progress.
4. In Stage 2, leverage GMV Max Auto Bidding to scale order growth or GMV Max Custom ROAS for stronger ROAS delivery.

FAQ:

1. How do my New Product Ad move to Stage 2?

Once your new product gets its first order(s), it will automatically progress to Stage 2. Order requirements to enter Stage 2 may differ by category:

1. Home & Living, Beauty, Fashion: At least 3 orders.
2. Other categories: At least 1 order.

2. What if my product is over 30 days old?

Product must be within the first 30 days of listing to qualify for Promote My New Product and enjoy exclusive traffic boosting.

If your product is older than 30 days, you can still advertise it under Promote My Product with GMV Max.

3. Can I further boost the traffic of my New Product ad?

Yes. Once your campaign reaches Stage 2 and you select GMV Max Custom ROAS as your bidding method, you can activate rapid boost.

Rapid Boost helps you gain more traffic by allowing the system to explore up to 30% below your target ROAS for expanded reach.

4. Will my New Product Ad continue to receive boosting after exceeding 30 days?

If your campaign is already in Stage 2, it will remain there even after your item is listed for more than 30 days. However, traffic support will be based on your ROAS targets set, as the item transitions into maturity.