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Getting your initial orders fast is key to growing a new product. That's why we've introduced Promote My New Products — a smarter upgrade of NPB 2.0 — to help new listings gain traffic, win early sales, and accelerate growth in two simple stages.
Promote My New Products is a new ad feature designed exclusively for items listed within the first 30 days of creation. It follows a two‑stage growth journey:
By separating the growth into two phases, the system ensures your new products receive the right support at the right time to maximise sales potential.
Previously, NPB2.0 new product ads boosting was only available on GMV Max Auto Bidding under "Promote My New Products".
With the new Promote My New Products entry point, you not only enjoy existing benefits of GMV Max but receive additional:
⚠️ You can still create new product ads under Promote My Products, but boosting will not be as strong. We recommend always using Promote My New Products for items within their first 30 days.
Here's a simple breakdown of how traffic boosting works under Promote My New Products:
🔎 Note: Order requirements to enter Stage 2 may differ by category:
Step-by-Step Guide: How to Create New Product Ads
Follow these steps to create ads for your new items under Promote My New Products:
Step 1: Go to Shopee Ads Manager
Step 2: Select "Promote My New Products"
Step 3: Pick Your New Products (≤ 30 days old)
Step 4: Choose Your Bidding Method
You can find out more on the guide on selecting a suitable bidding method and target roas for your campaign here
Step 5: Set Your Budget
💡Tip: Follow the recommended budget for maximum traffic boost potential.
Step 6: Monitor Performance
⚠️ Note: You can only edit bidding method in the ad detail page for Stage 2.
1. How do my New Product Ad move to Stage 2?
Once your new product gets its first order(s), it will automatically progress to Stage 2. Order requirements to enter Stage 2 may differ by category:
2. What if my product is over 30 days old?
Products must be within the first 30 days of listing to qualify for Promote My New Products and enjoy exclusive traffic boosting.
If your product is older than 30 days, you can still advertise it under Promote My Products with GMV Max.
3. Can I further boost the traffic of my New Product ad?
Yes. Once your campaign reaches Stage 2 and you select GMV Max Custom ROAS as your bidding method, you can activate rapid boost.
Rapid Boost helps you gain more traffic by allowing the system to explore up to 30% below your target ROAS for expanded reach.
4. Will my New Product Ad continue to receive boosting after exceeding 30 days?
If your campaign is already in Stage 2, it will remain there even after your item is listed for more than 30 days. However, traffic support will be based on your ROAS targets set, as the item transitions into maturity.
หน้านี้มีประโยชน์หรือไม่?
Getting your initial orders fast is key to growing a new product. That's why we've introduced Promote My New Products — a smarter upgrade of NPB 2.0 — to help new listings gain traffic, win early sales, and accelerate growth in two simple stages.
Promote My New Products is a new ad feature designed exclusively for items listed within the first 30 days of creation. It follows a two‑stage growth journey:
By separating the growth into two phases, the system ensures your new products receive the right support at the right time to maximise sales potential.
Previously, NPB2.0 new product ads boosting was only available on GMV Max Auto Bidding under "Promote My New Products".
With the new Promote My New Products entry point, you not only enjoy existing benefits of GMV Max but receive additional:
⚠️ You can still create new product ads under Promote My Products, but boosting will not be as strong. We recommend always using Promote My New Products for items within their first 30 days.
Here's a simple breakdown of how traffic boosting works under Promote My New Products:
🔎 Note: Order requirements to enter Stage 2 may differ by category:
Step-by-Step Guide: How to Create New Product Ads
Follow these steps to create ads for your new items under Promote My New Products:
Step 1: Go to Shopee Ads Manager
Step 2: Select "Promote My New Products"
Step 3: Pick Your New Products (≤ 30 days old)
Step 4: Choose Your Bidding Method
You can find out more on the guide on selecting a suitable bidding method and target roas for your campaign here
Step 5: Set Your Budget
💡Tip: Follow the recommended budget for maximum traffic boost potential.
Step 6: Monitor Performance
⚠️ Note: You can only edit bidding method in the ad detail page for Stage 2.
1. How do my New Product Ad move to Stage 2?
Once your new product gets its first order(s), it will automatically progress to Stage 2. Order requirements to enter Stage 2 may differ by category:
2. What if my product is over 30 days old?
Products must be within the first 30 days of listing to qualify for Promote My New Products and enjoy exclusive traffic boosting.
If your product is older than 30 days, you can still advertise it under Promote My Products with GMV Max.
3. Can I further boost the traffic of my New Product ad?
Yes. Once your campaign reaches Stage 2 and you select GMV Max Custom ROAS as your bidding method, you can activate rapid boost.
Rapid Boost helps you gain more traffic by allowing the system to explore up to 30% below your target ROAS for expanded reach.
4. Will my New Product Ad continue to receive boosting after exceeding 30 days?
If your campaign is already in Stage 2, it will remain there even after your item is listed for more than 30 days. However, traffic support will be based on your ROAS targets set, as the item transitions into maturity.
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