How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Shopee On-Platform Ads
General Tips
Search Brand Ads
GMV Max
Tutorial Videos
Search Ads
Product Promotion
Shop Promotion
Discovery Ads
Boost Ads
Live Ads
Display Ads
User Guide
Upcoming Change
General
Product Ads
Shop Ads
User Guide
Shopee Off-Platform Ads
Facebook Ads
Google Ads
Product Promotion 1. To Increase Awareness or Sales of Specific Products
2. To Increase Shop Traffic and/or Brand Awareness
Yes 
No
Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Search Ads: Show your ad on the search results page. You decide which keywords will show your ad by bidding for them. Of all the ad types, Search ads will give you the most exposure.
b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and Shopee Farm game, and You May Also Like on relevant product detail pages, shopping cart pages and order success pages.
Use Discovery Ads together with Search Ads so you can show your products in more places within Shopee platform. Learn more about Discovery Ads.
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Display Ads: Of all the ad types, Display Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee’s most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Search Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for “shampoo”, so that shoppers searching for “shampoo” can see your Shop Search Ad and be directed to your shop after clicking your ad.
Note:
- Display Ads and Shop Search Ads are currently unavailable in Mexico.
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
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1. To Increase Awareness or Sales of Specific Products
2. To Increase Shop Traffic and/or Brand Awareness
- How to Use Ads
Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Search Ads: Show your ad on the search results page. You decide which keywords will show your ad by bidding for them. Of all the ad types, Search ads will give you the most exposure.
b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and Shopee Farm game, and You May Also Like on relevant product detail pages, shopping cart pages and order success pages.
Use Discovery Ads together with Search Ads so you can show your products in more places within Shopee platform. Learn more about Discovery Ads.
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Display Ads: Of all the ad types, Display Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee’s most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Search Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for “shampoo”, so that shoppers searching for “shampoo” can see your Shop Search Ad and be directed to your shop after clicking your ad.
Note:
- Display Ads and Shop Search Ads are currently unavailable in Mexico.
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
Was this page helpful?
Yes No
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