How to Use Ads

What are Ads Recommendations?

Ads Recommendations provide personalised suggestions to simplify your ads management and highlight useful actions that will improve your overall ads performance. Recommendations can help you identify optimisation opportunities, introduce you to new and relevant features, or even display exclusive incentives that you qualify for.

How do Ads Recommendations work?

Shopee analyses your ads’ performance history, settings, and relevant buyer data to automatically generate recommendations that could improve your overall ads performance.

These personalised recommendations are regularly refreshed, to ensure that you receive the most relevant ones at the right time. New recommendation types will also be added over time.

Why should I follow the recommendations?

1. Save time

We know that your time is precious, so we have made it as easy as possible to implement suggested changes with one click.

1. Take action before it is too late

We give you advanced warnings when your ads operations may be impacted, such as low balance or expiring ads credits, so that you have enough time to react.

Where can I find the recommendations?

The Recommendations module will appear at the top of the Shopee Ads homepage in Seller Centre, as long as you have at least one active recommendation.

1. Click on “View All” to go to the Recommendations page, where you can see all your active and completed recommendations

On the Shopee App, you will see the Recommendations bar at the top of the Shopee Ads page.

What types of recommendations are there?

More details about the types of recommendations can be found here.

Why did my ongoing recommendations disappear?

As we only want to recommend actions that are most relevant and helpful at that point in time, recommendations that have expired or are no longer relevant will not be displayed.

Why do I see the same recommendation after I have completed it?

Recommendations are refreshed based on the latest available data. As such, the same recommendation can be relevant at different points of time. For example:

1. “Low Balance Alert” can re-appear, whenever your ads are at risk of not being displayed.
2. “Expiring Ads Credit” will continue to be displayed as a reminder until the expiry date is reached, even after you have completed the recommended action

Why do I not see any recommendations?

You might not see any recommendations if you recently started running ads, or if you have already completed all your active recommended actions. Recommendations will only appear when they are useful.

Shopee will regularly analyse your shop’s data to check for relevant recommendations and also launch new recommendation types, so be sure to check the Shopee Ads page often.

First Published: 30 March 2023