Como Usar os Anúncios
Saiba mais sobre como configurar e gerenciar seus anúncios para expandir seus negócios.
GMV Max is an upgraded version of the Auto Bidding feature, enabling the system to help sellers fully leverage broader traffic on Shopee to maximize GMV potential while maintaining the Seller's targeted Return on Spending (ROAS) performance.
Tap into broader traffic to access a wider audience for your chosen products to drive their sales potential. The increased inventory allows Sellers to scale the GMV potential of the campaigns better, driving better conversions.
Set informed campaign goals with Shopee's ROI suggestions customized for your selected Product. Or, go a step further and set a customized ROI goal that aligns perfectly with your business objectives based on your Shop or Product-level historical performance. Shopee will strive to hit the goal as closely as possible through dynamic bidding to maximize results.
Together with access to broader traffic, Brands can boost their overall shop performance and drive further sales potential.
Consolidate and optimize the efficiency of your campaigns on a Product level across the Shopee platform, eliminating the need to track across multiple setups as Shopee will help to optimize your campaigns through system optimization.
1. From the Shopee Seller Center, navigate to the Marketing Center and select Shopee Ads.
2. Click on "Create New Ads" and select "Promote My Product".
3. Set Product Selection as "Manually Select Products" and proceed to select your key item.
4. After clicking on the [+ Add Product] icon, you may proceed to select your preferred Product for this campaign. Under the “Select Products” function, you may also use the GMV Max Product Recommendation tool to help better select high-potential products to set up your campaign with. Click here for more information on GMV Max Product Recommendation
5. Under "Bidding Strategy", select "GMV Max" as the bidding method and set the ROAS target as "GMV Max Custom ROAS". Choose between 3 suggested Target ROAS values or manually set a target ROAS value.
6. Budget & Duration settings:
The recommended settings is "Unlimited" Budget and "No end date" as this will enable the algorithm to best optimise towards your target ROAS goals within limitations
Alternatively, if you have limited budget, the system will provide budget suggestions to ensure your ad can achieve optimal traffic exposure and results.
If you select multiple products, you can set a budget amount which will be applied uniformly across all the items selected in the ad creation page.
7. Once ready, click "Publish" to launch!
Avoid unnecessary edits: Please refrain from making any changes to your campaign within the initial period or 7 days as it goes through the Learning Phase to explore the best way to optimize your performance. Any edits made during this period may result in re-entering the Learning Phase and delay the system's ability to better optimize your campaign.
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GMV Max is an upgraded version of the Auto Bidding feature, enabling the system to help sellers fully leverage broader traffic on Shopee to maximize GMV potential while maintaining the Seller's targeted Return on Spending (ROAS) performance.
Tap into broader traffic to access a wider audience for your chosen products to drive their sales potential. The increased inventory allows Sellers to scale the GMV potential of the campaigns better, driving better conversions.
Set informed campaign goals with Shopee's ROI suggestions customized for your selected Product. Or, go a step further and set a customized ROI goal that aligns perfectly with your business objectives based on your Shop or Product-level historical performance. Shopee will strive to hit the goal as closely as possible through dynamic bidding to maximize results.
Together with access to broader traffic, Brands can boost their overall shop performance and drive further sales potential.
Consolidate and optimize the efficiency of your campaigns on a Product level across the Shopee platform, eliminating the need to track across multiple setups as Shopee will help to optimize your campaigns through system optimization.
1. From the Shopee Seller Center, navigate to the Marketing Center and select Shopee Ads.
2. Click on "Create New Ads" and select "Promote My Product".
3. Set Product Selection as "Manually Select Products" and proceed to select your key item.
4. After clicking on the [+ Add Product] icon, you may proceed to select your preferred Product for this campaign. Under the “Select Products” function, you may also use the GMV Max Product Recommendation tool to help better select high-potential products to set up your campaign with. Click here for more information on GMV Max Product Recommendation
5. Under "Bidding Strategy", select "GMV Max" as the bidding method and set the ROAS target as "GMV Max Custom ROAS". Choose between 3 suggested Target ROAS values or manually set a target ROAS value.
6. Budget & Duration settings:
The recommended settings is "Unlimited" Budget and "No end date" as this will enable the algorithm to best optimise towards your target ROAS goals within limitations
Alternatively, if you have limited budget, the system will provide budget suggestions to ensure your ad can achieve optimal traffic exposure and results.
If you select multiple products, you can set a budget amount which will be applied uniformly across all the items selected in the ad creation page.
7. Once ready, click "Publish" to launch!
Avoid unnecessary edits: Please refrain from making any changes to your campaign within the initial period or 7 days as it goes through the Learning Phase to explore the best way to optimize your performance. Any edits made during this period may result in re-entering the Learning Phase and delay the system's ability to better optimize your campaign.
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