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Introducing new features to help you better reach potential customers, and to set up ads more efficiently.

1) New and Improved Broad Match

Our new Broad Match is powered by new algorithms to expand the reach of your ads.

Our previous version of Broad Match shows your ad when buyers searched for phrases that contain your keywords. 

The new Broad Match shows your ad when buyers search for relevant variations of your keywords, even if their searches do not contain your specific keywords. See example below:

Tips:

1. How to set up keywords ads 
2. How to optimise your keywords

2) New Minimum Ads Budget Setting

To ensure Ads gain adequate exposure to gain potential ROI, a minimum Ads Budget is implemented for each Ads type:

1. Keyword Ads

• Daily Budget : RM2.00
• Total Budget: RM20.00

2. Targeting Ads

• Daily Budget : RM1.50
• Total Budget: RM15.00

3. Shop Ads

• Daily Budget : RM4.00
• Total Budget: RM40.00

The current ongoing Ads budget setting will not be affected, and the minimum budget is applied to two situations:

• When setting up a new Ad, the Ad budget must be higher than the minimum ad budget
• When adjusting the Ads budget of an ongoing product, the Ad Budget setting must be higher than the minimum advertising budget

If set Ad budget does not meet the minimum threshold, the system will display a notification seen as below:

3) Auto Selected Keywords (Currently in Beta Mode)

Use Auto-Selected Keywords if you prefer to set up and manage your ads with minimal effort, or if you are unsure of what keywords to choose. 

Auto-Selected Keywords choose relevant keywords for your products and automatically adjust the bid prices to ensure sales conversion and healthy Return on Investment (ROI). Click here to learn more.

This feature is currently in Beta Mode, and only available to selected users now. Don’t fret - we will open Auto Selected Keywords to more users over the next few months. 

4) Mass Set Up Keyword Ads (Currently in Beta Mode)

With the new Mass Set Up Keyword Ads function, you can publish Keyword Ads for up to 20 products at one time, using Auto Selected Keywords. This feature will help you get started or scale up your ads quickly. 

You can add your own keywords after your ad has been created by clicking on each ad at the Keyword Ads homepage. Click here to learn more.

Mass Set Up Keyword Ads is currently only available to users who are whitelisted for the Auto Selected Keywords feature.

Watch this space for more information on new feature updates!