How to Use Ads

To evaluate and improve the performance of your Google Ads campaigns, monitor the following metrics:

1. Impressions 

Impressions refer to how often your ad is shown. An impression is counted each time your ad is shown. 

If you just started your Google Ads campaign, wait for 2 weeks before you measure its performance. If impressions are low, it could be due to the following reasons:

1. Low daily budget: Consider increasing your daily budget to get better exposure.
2. Few search matches to product: Add more details to your product title and description.
3. Low Google search traffic for your product: Check for seasonal products in your product list.
4. Too few products in your campaign: Include more products and ensure that they are in stock. Out-of-stock products will not be shown.
5. Violation of Google's advertising policy: For example, Google restricts alcohol ads in certain markets due to local restrictions.

2. Clicks

When someone clicks on your ads, it is counted as a payable click.

If your ad has high impressions but low clicks, it means that the type of product you sell is in high demand but your product listing is not attractive enough to attract clicks. To boost clicks, you can consider:

1. Improve your product listing quality, especially the product image. You can tap on suggestions from the Listing Optimiser tool.
2. Conduct a Google Search to compare your product prices against competitors' and set a competitive price.

3. Product Performance

If a product is not performing as well as the other products in the same campaign, you can work on its product title and description. Follow standardised naming structure to help shoppers capture information quickly as they browse the search results.

For more tips on optimising campaign performance, please refer to this page.