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How do I get started?

To get started, you need to create an account on Shopee Seller Centre and top up your ads credit.

After your Google account is created, you may need to wait up to 1 day for your shop's products to be shown in the account.

Selected sellers will have access to both the Facebook Ads and Google Ads tools on Seller Centre. If this applies to you, learn more about managing your ad credit across different Off-platform Ads.

How much do I need to get started?

You may top up your ads credit based on your daily ad budget and the number of days you plan to run your Google Ads campaign: Daily Budget x Number of Campaign Days = Top-up Amount

After running your campaign for around 14 days, you can assess if your initial budget was feasible by reviewing the following:

1. Cost per click (CPC): Ad spend divided by number of clicks.
2. Traffic: Number of visitors before and after starting your campaign. This can affect how quickly your budget is utilised.
3. Campaign Run Rate: Speed at which your budget is utilised. Use this to evaluate how long it will take to fully utilise your budget.

Once your ads credit falls to 0, all your Google Ads campaigns will be paused. You will not be able to create any new campaigns until you have topped up your ads credit.

For a detailed setup guide, please refer to this page.