Shopee Ads display your products or shop to relevant buyers in high-traffic areas across Shopee, giving them more visibility, which can lead to increased sales.

Managing Shopee Ads

Here are some ways you can manage your Shopee Ads via the Shopee Ads page on Seller Centre or Shopee App.

Monitoring ad performance

1. Keep track of the performance of your ads, through measurable metrics such as Impressions, Click-Through-Rate, Conversion Rate, and Return on Investment.
2. Discover more about Ad Performance on the official Shopee Ads website.

Paying for ads credit top-up

1. Learn the different methods to make payment for your ads credit, both via Shopee app or the Shopee Ads page on Seller Centre.
2. Learn Ads Credit Usage and Auto Top Up and the How to Make Payment for Ads Credit Top Up on the official Shopee Ads website.

Enhancing your product detail page

1. Learn best practices when listing your products to maximise success for your ads.
2. Discover how to Improve Your Product Detail Page for Successful Advertising on the official Shopee Ads website.

Managing ads spend

1. Learn how to best manage and use your money efficiently when running Shopee Ads.
2. Discover How To Manage Shopee Ads Spend Well on the official Shopee Ads website.

Product Ads (Search)

1. Product Ads (Search) push your product to the top of the search results page.
2. This gives your products more visibility when shoppers search using relevant keywords and can lead to increased sales.

1. Learn more about Product Ads (Search) and how to set up your Product Ads campaign on the official Shopee Ads website.

Product Ads (Discovery)

1. Product Ads (Discovery) show your products in high-traffic sections of Shopee platform including:

Daily Discover section on the homepage.

You May Also Like sections below the product detail page, order success and shopping cart page

Discount Stores section in selected Shopee Games.

2. Product Ads (Discovery) show your products to relevant shoppers interested in similar or related items, driving visibility and sales at your shop.

3. Product Ads (Discovery) appear in these sections on the Shopee platform:

1. Daily Discover 
2. Your Product Ads (Discovery) appear in the Shopee App homepage's Daily Discover section to shoppers who have shown interest in similar products. This means that they might have clicked on and/or added to their shopping cart similar products in the past 30 days.

1. You May Also Like
2. Your Product Ads (Discovery) also appear in the You May Also Like section, which is found at the bottom of the product detail pages of complementary or related products, shopping cart and order success pages.

1. Shopee Games
2. Your Product Ads (Discovery) also appear in selected Shopee Games at the Discount Store section.

Shop Ads

Shop Ads are categorised as Search Ads, which display your shop at the top of the search results when shoppers search keywords that you have bid for.

It showcases your shop name, ad image, tagline, shop voucher, and products most relevant to the shoppers* at the top of the search results page. This gives your shop more visibility and could lead to an increase in shop visits as well as sales.

Learn more about how to set up your Shop Ads campaign on the official Shopee Ads website.

Homepage Brand Ads

Homepage Brand Ads allow brands to reserve premium homepage banner slots to showcase their brand or products to all shoppers and drive mass awareness with guaranteed impressions.

Homepage banners are used to showcase your shop and products with visually appealing ads on the highest exposure page on Shopee.

Homepage Brand Ads is currently only open to whitelisted Mall sellers.

1. If you are a Mall seller, you may reach out to your account manager and request to be whitelisted.
2. Other non-Mall sellers will be notified when Homepage Brand Ads are available to you.

Learn more about Homepage Brand Ads and Homepage Brand Ads Creative Guidelines on the official Shopee Ads website.

Search Brand Ads

Search Brand Ads will occupy the top view placement on the search result page. Taking nearly half screen space, Search Brand Ads enhances brand imaging through key info displayed (the brand shop info; brand banner; 4 hero products), it also grabs users' eyes by accommodating the template elements to voucher display or flash sale scenarios. 

Through premier placement and product display, Search Brand Ads is a great tool to build an attractive shop front, which amplifies the brand awareness and attracts the user's purchasing intention. 

Learn more about Search Brand Ads and Search Brand Ads Creative Guidelines on the official Shopee Ads website.

Shopee Live Ads

What are Live Ads?

Shopee Live Ads is a powerful advertising tool designed to boost the visibility of your live streams on Shopee. By promoting your live sessions across high-traffic locations such as the Discover, For You, and Explore sections of Shopee Live, sellers can maximize their reach and engagement with shoppers in real time. Shopee Live allows for a highly interactive shopping experience, where shoppers can engage with the seller and take advantage of exclusive promotions.

Key Features:

1. Top Traffic Placements – Shopee Live Ads provide prime ad placements in areas of the platform with the highest visibility, such as the Shopee Live Discover section, giving your stream a wider audience.
2. Schedule in Advance – Sellers can schedule ads for upcoming live streams, allowing better planning and marketing strategies to build anticipation.
3. Real-Time Campaign Performance – Sellers can track the performance of their campaigns live through Shopee's seller platforms, enabling data-driven adjustments on the go.

Benefits of Live Ads

1. Shopee Live Ads help sellers drive real-time engagement and convert views into sales by leveraging interactive content and exclusive promotions.

2. Increased Visibility and Reach

Shopee Live Ads put your live streams front and center, boosting awareness and maximizing reach. With prominent placements in Shopee Live's Discover and Explore sections, your live stream is more likely to catch the attention of a larger audience. The interactive nature of live streaming creates an engaging shopping experience, encouraging viewers to make instant purchases.

3. Real-Time Engagement and Purchase Incentives

Top reasons buyers engage with Shopee Live include:

1. To purchase products at exclusive prices.
2. To use exclusive Shopee Live vouchers during the live stream.
3. To preview a product before making a purchase.
4. To view products from a shop they already like and follow.
5. To collect rewards from watching the live stream, further incentivizing them to stay and engage.

By taking advantage of these opportunities, sellers can significantly increase product visibility, drive more sales, and create a loyal customer base. Shopee Live Ads not only enhance the promotional reach of your livestream but also help boost product discovery and purchase conversions in real-time.

Who should use Live Ads?

Shopee Live Ads are designed for various types of sellers and influencers who want to maximize their livestream's reach and effectiveness.

For Brands & Sellers

1. Use Case: Sellers who actively stream can pre-schedule ads to reach a relevant audience during their live sessions, helping to drive traffic and engagement in real time.
2. Ad Set-up: Sellers can schedule or create recurring campaigns through the Seller Centre for greater flexibility and planning.
3. Ad Creation Platforms: Ads can be created via the Seller Centre (PC only) or through the Live Room(App only).
4. Ads Credit Top-Up: Sellers can manage their ad credit top-ups through the Seller Centre (PC only), offering a centralized platform for all ad-related functions.
5. Ad Tracking: Campaign performance is tracked through the Live Ad Detail Page in the Seller Centre, allowing sellers to monitor and adjust their campaigns effectively.

For KOLs & Affiliates

1. Use Case: KOLs and affiliates can boost livestream awareness and drive sales conversion by leveraging Shopee Live Ads to promote their live streams to a broader audience.
2. Ad Set-up: KOLs and affiliates can easily create campaigns before streaming using the Live Room, allowing them to prepare and target their audience more effectively.
3. Ad Creation Platforms: Campaigns are created using the Live Room (App only), making it easy to set up and run ads directly from the streaming platform.
4. Ads Credit Top-Up: Credit top-ups can be managed through the Live Centre or Live Room (App only), providing a streamlined experience for influencers.
5. Ad Tracking: Campaign performance can be tracked using the Live Centre or Live Room, giving KOLs and affiliates access to real-time data and insights.

Learn more about Shopee Live Ads to Advertise Your Products on the official Shopee Ads website.